But with Swift there was the internet, which, as it has done to most things, scaled this kind of community engagement up to extreme new levels.
Swift recognized a “blue ocean”—what the strategy gurus W. Chan Kim and Renée Mauborgne call a completely untapped market
what researchers call her doxa—the unwritten norms and behaviors that draw fans to an artist
She has, rather brilliantly, convinced the public that her past and present coexist right now…