Many businesses initially invited people in with open arms, promising that if they moved within their boundaries, the business would take care of all the hard stuff — the digging, the weeding, the sowing — and let you just do the parts you wanted to do.
When I envision the web, I picture an infinite expanse of empty space that stretches as far as the eye can see. It's full of fertile soil, but no seeds have taken root. That is, except for about an acre of it.
There are no limits to the web — if it has borders, they are ever expanding. We may feel as though we are trapped in a tiny, crowded, noisy space, but it is only because we don't see over the walls.
We can have a different web, if we want it.