As a learning experience, Warner argues the value of writing “is intrinsic and external and has nothing to do with markets.” Like learning to apply numbers to problems as a way to understand and solve them, learning to craft words as a form of thinking has value far beyond simply being able to produce specific outputs. However, whether you’re a business analyst or a poet, markets matter when it comes to getting paid for your outputs.
It seems unlikely that generative AI will replace most forms of cultural labor. A better bet is that, like cultural technologies that came before, new forms of paid labor emerge out of the efforts to produce culture using new technology.
Modern cultural labor is a process of responding to and pushing against the values represented in existing culture, but it is also a process of adapting to structural and technological change.
The obsession with making our numbers go up, an obsession Substack and every other social media platform cultivate with every payment processed and every new feature added, is designed to get you back on that treadmill.
despite the long history of writers not getting paid much for their economic outputs, writing retains its value, even and especially in the age of AI. That value, as Warner says, is based in activities “where the experience itself is meaningful for both the writer and the audience for that writing.”