Keeping survivors safe during UX research
How I practiced the trauma-informed principle of Safety, while leading research with survivors of sexual assault
Practices and guides
Designing services for people who need help with numbers
Low numeracy affects half of adults in the UK. Many live with the limitations of not understanding numbers and the impact that has on everyday life.
The hidden benefits of building an insights repository
Creating an insights repository made us better researchers in ways that we didn’t expect.
The Power of Insights: A behind-the-scenes look at the new insights platform at Uber
In the late 20th century, the dominant technological question was “How do we learn better?” In the early 21st, that question has been…
Apply Statistics Into Storytelling
What I’ve learnt from data science and how it shaped my perspectives in doing better UX design
Know the Two — Very — Different Interpretations of Jobs to be Done
The popularity of Jobs to be Done has exploded in recent years. This has been both good and bad.
Does Anyone Actually Want to “Do Jobs”?
Why I prefer Jobs-As-Progress over Jobs-As-Activities
Improving customer experience with the aid of
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Dr Madeleine Pownall on Twitter
There's been a lot of ~discussion~ on Academic Twitter recently about positionality, reflexivity, and ethics in qualitative research. This feels like a good time to remind quantitative researchers that this applies to *all* paradigms. [see our paper, https://t.co/tQVi0OMwA9] pic.twitter.com/FHIsvQvehF— Dr Madeleine Pownall (@maddi_pow) August 17, 2022
(PDF) Innovation as a Learning Process: Embedding Design Thinking
PDF | There is a generic innovation process, grounded in models of how people learn, that can be applied across multiple sectors. It can be applied to the design and development of both hardware and s…
Service design and delivery process
How to follow the agile design and delivery process: what you need to do in Discovery, Alpha, Beta, and Live stages.