The Fiat Strada, a compact pickup truck, has been a powerhouse in the Brazilian market for several years. It's been the nation's best-selling vehicle since 2021, and with 400,000 units made since the second-generation launch in 2020, it's reached an impressive production milestone. Now, the Fiat Strada is set to broaden its horizons as it debuted in the Middle East and Africa Region (MEA) in November 2023.

The Fiat Strada is a compact pickup truck that has been a huge success in Brazil, where it has been the best-selling vehicle since 2021. Now, the Italian automaker is expanding its presence in the Middle East and Africa region (MEA) with the Strada, which is set to launch in November 2023.