The Hilux Champ departs from the traditional, fully-finished pickup truck mold. Toyota has ingeniously designed it as a 70% complete vehicle, empowering the customer to take the reins and personalize the remaining 30%. This approach offers a multitude of advantages.

The Toyota Hilux is one of the most popular and reliable pickup trucks in the world, with a history of over 50 years and millions of units sold. But not everyone needs or can afford a full-size truck with all the bells and whistles. That's why Toyota has introduced a new entry-level model, the Hilux Champ, which balances affordability and capability.