Fiat Strada: Brazil's Top-Selling Vehicle Ready to Take on New Markets
The Fiat Strada is a pickup truck breaking into new markets in the Middle East and Africa region. The Fiat Strada will offer a competitive and attractive alternative to customers looking for a versatile and reliable compact pickup truck.
The Fiat Strada, a compact pickup truck, has been a powerhouse in the Brazilian market for several years. It's been the nation's best-selling vehicle since 2021, and with 400,000 units made since the second-generation launch in 2020, it's reached an impressive production milestone. Now, the Fiat Strada is set to broaden its horizons as it debuted in the Middle East and Africa Region (MEA) in November 2023.