Beyond Branding Master ™ on Instagram: "Spek by @jean.woj A speculative storytelling tool enabling readers to rethink narratives and explore new outcomes, developed throughout the Innovative Conceptualization course at the Master Beyond Branding by @folchstudio and @elisava.school Readers traditionally engage with stories in a passive way, observing the narrative unfold as intended by the author. What if readers could take an active role in reshaping those stories? Spek is a technology that enables readers to edit any part of a story while it's being read. Once a change is made, the system analyzes the modification and dynamically adapts the entire narrative—both its past and its future within set limitations—to reflect the reader's input. This creates a fluid, ever-evolving storytelling experience where readers become co-creators. To address authorship and copyright concerns, the platform hosts only possible deviations that are authorized by their original creators. Authors retain ...
289 likes, 2 comments - thisisbeyondbranding on January 9, 2025: "Spek by @jean.woj A speculative storytelling tool enabling readers to rethink narratives and explore new outcomes, developed throughout the Innovative Conceptualization course at the Master Beyond Branding by @folchstudio and @elisava.school Readers traditionally engage with stories in a passive way, observing the narrative unfold as intended by the author. What if readers could take an active role in reshaping those stories? Spek is a technology that enables readers to edit any part of a story while it's being read. Once a change is made, the system analyzes the modification and dynamically adapts the entire narrative—both its past and its future within set limitations—to reflect the reader's input. This creates a fluid, ever-evolving storytelling experience where readers become co-creators. To address authorship and copyright concerns, the platform hosts only possible deviations that are authorized by their original creators. Authors retain control by setting the boundaries of how much their stories can be reshaped by readers, ensuring their creative vision remains respected. Project developed throughout the Innovative Conceptualization course guided by @paulalopeznuno Innovative Conceptualization sparks novel ideas that challenge the established. The course explores diverse techniques of project research, analysis, and conceptualization as well as creative methodologies to broaden the understanding of normality. Master Beyond Branding is available in Barcelona and Madrid. Inscriptions now open.".