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The system Porto Rocha created meets two distinct yet equally important objectives: to attract new guests through attention-grabbing marketing and to enhance their stay once they are inside the hotel. As such, the studio introduced a vibrant colour palette, artful photography, large typography, and declarative messaging for promotional materials. However, once inside the property, the brand expression becomes more subtle, with a neutral palette and an emphasis on tactile materials and finishes. It's this approach that hopes to hit the right notes.