The Developer Advocate's Guide to Metrics and Reporting
As developer advocates, avoid becoming extensions of other teams by closely learning metrics: the different types you'll encounter and when to use them, which are trusted and untrusted, and how to build them effectively to support your team's goals.
Managers love to measure performance using objectives and key results. Their teams? Not so much. Learn how #OKRs work best and how to overcome pitfalls.
We’re going to be entering our quarterly planning cycle at Box soon, which always brings up the topic of output vs. outcomes (note: the angst around goal-setting frameworks is not unique to Box by any means). One of the better books I’ve read on the topic is