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Customer Service Metrics – 2023 Guide and Free Template https://www.affiliatemarketingbuzz.com/customer-service-metrics-2023-guide-and-free-template/?utm_source=rss&utm_medium=rss&utm_campaign=customer-service-metrics-2023-guide-and-free-template In a world of on-demand and multi-platform support, customer service metrics allow companies to track the progress they are making. In addition, tracking your customer service metrics can be a great way to gauge the health of your company. Positive word-of-mouth can increase your brand’s reach and encourage repeat purchases from happy customers. Read on to learn how to track customer satisfaction and success efficiently, so that your team can stay on top of everything customer service. Bonus: Download a free and easy-to-use template for calculating your monthly efforts in customer service. What are the metrics of customer service? Customer... In a world of on-demand and multi-platform support, customer service metrics allow companies to track the progress they are making. In addition, tracking your customer service metrics can be a great way to gauge the health of your company. Positive word-of-mouth can increase your brand’s reach and encourage repeat purchases from happy customers. Read on to learn how to track customer satisfaction and success efficiently, so that your team can stay on top of everything customer service. Bonus: Download a free and easy-to-use template for calculating your monthly efforts in customer service. What are the metrics of customer service? Customer service metrics are key performance indicators that measure the effectiveness, efficiency, and quality of customer support. By tracking common metrics, a company can allocate resources to the right areas, identify which channels are used by customers, and pinpoint recurring problems or bottlenecks. Client satisfaction is also measured using customer service metrics. Customer feedback, such as surveys or polls of customers, is also used to measure client satisfaction. In 2023, there will be 18 metrics that you should track to measure customer service. Here is a list of the most important customer service metrics. 1. Net Promoter Score (NPS) The Net Promoter Score is a measure of how likely customers are to recommend you to others. It is one of the most critical metrics for measuring customer engagement. Only customers who have a good relationship with your brand will recommend you. Send a brief survey to your customers after an interaction with customer service or a purchase. You can ask them a simple question, “How likely are you to endorse the brand?” NPS is typically measured on a 1-10 scale, although some companies use a 5-point scale. Source: Shaw Mobile survey Subtract your detractors (those that would not recommend your product) from your promoters. Remove those who are in the “maybe” category. These people are “passives” that don’t affect your score. NPS = Percentage promoters/percentage detractors 2. Customer satisfaction score (CSAT). Like NPS, CSAT involves asking your customers a simple survey question. In this case, however, you simply ask your customers to rate their experience. Instead of asking if they would recommend you, ask them if they are satisfied with you. This is one the most important customer service success metrics. This response encapsulates all aspects of the customer service experience. Sending an NPS survey can be done after a purchase OR a customer service interaction. CSAT surveys are typically sent after customer service interactions. Use a numerical scale or be creative like Booking.com in this CSAT questionnaire: Source: Booking.com email survey Divide the number of responses by the positive scores in your survey to calculate CSAT. To get the percentage, multiply by 100. CSAT = (Number positive scores/Number replies) x100 Hootsuite Inbox will automatically send CSAT surveys to customers after every customer service interaction. The results are then automatically pulled into Hootsuite Analytics, allowing for easy reporting and analysis. Reduce response time (and your workload) Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today. Book a Demo 3. Customer effort score (CES) This is another metric determined by a simple survey. At first, the survey question looks very similar to that for CSAT. But in this case, rather than asking how satisfied the customer is with the service, you instead ask h...

Hootsuite CEO Reveals Her Social Media Time Every Day https://www.affiliatemarketingbuzz.com/hootsuite-ceo-reveals-her-social-media-time-every-day/?utm_source=rss&utm_medium=rss&utm_campaign=hootsuite-ceo-reveals-her-social-media-time-every-day Irina Noselsky, CEO of Hootsuite, was invited to Collision 2023 where she conducted a QA session with Evan Hansen. Hansen is the Co-founder, Editor-in Chief and Co-Founder of Meteor. Evan Hansen asked Irina the first question: How are you finding your new job? She shared in a matter of milliseconds that she had no problem becoming a social chief executive. This relieved her of the pressure to justify the 30 minutes she spends on social media every morning when she wakes up. Irina and Irina continued their discussion on the evolution of social media, the impact of technological disruption, and... Irina Noselsky, CEO of Hootsuite, was invited to Collision 2023 where she conducted a QA session with Evan Hansen. Hansen is the Co-founder, Editor-in Chief and Co-Founder of Meteor. Evan Hansen asked Irina the first question: How are you finding your new job? She shared in a matter of milliseconds that she had no problem becoming a social chief executive. This relieved her of the pressure to justify the 30 minutes she spends on social media every morning when she wakes up. Irina and Irina continued their discussion on the evolution of social media, the impact of technological disruption, and how brands can continue to be where their customers are: On social, where five billion people spend several hours each day. We know that you are busy right now (scrolling through Threads), so we’ve compiled a list of some of the most important takeaways Irina made during her talk. Discoverability is the key to attracting your audience It’s more difficult than ever to strike the right balance between using social media channels to engage with your customers and keeping up with social trends without losing the unique voice of your brand. Due to the volume of social media, users are now able to quickly assess content and determine what is interesting. Authentic discoverability is a key factor as brands begin to recognize the importance of social on a wider scale. We’ve seen that Gen Z has influenced the shift in social media, and social users want content that is relatable, and speaks to them not as consumers, but as people. Irina summarized, “People want to buy directly from people.” The greatest strength of your brand is its employee base Hootsuite has seen time and time again that when customers unleash their greatest strength – their employees – it amplifies the expertise of their field by human-to-human interactions on social. Colliers, an investment management and professional services company, is a shining example of the impact an employee advocacy program has on an organization. Hootsuite Amplify enabled them to provide quality content that was brand safe for their 18,000 employees. They could then share it on their channels. It was easier for employees to create their own personal brands and increase awareness of Colliers by using the tools that were most important to them. What are the results? Colliers employees in 2022 shared 4,700 posts. This resulted in an impressive reach of 9,5 million people, a 43% improvement over the previous year. Remember the days when companies feared that their employees would talk negatively about them online? We’ve come a very long way since then. Although this is a relatively new area, brands still have a lot to learn. Those who trust their employees will reap the benefits. By providing employees with brand-safe social media content, you can empower them rather than put them at risk. You can’t ignore customer service on Facebook. Poor customer service is the most common way to lose customers. You’ll remember a time when you had a bad experience with a customer service team, whether it was in person or on the phone. The thought that comes to mind is: “You don’t deserve my money.” In fact, according to a J.D. Power found that 67% consumers had used social media to contact a company for customer service. They also expect a quick response, with 42% anticipating a reply within 60 minutes and another 32% within 30 minutes. Irina explains that “not being on social media 24/7 is no longer an alternative.” You can see it in action every day. Think of the time when TikTok, Instagram and Alix Earle’s friends were stranded after a booking fraud in Italy and Air...

How to monitor your brand’s reputation using Agorapulse https://www.affiliatemarketingbuzz.com/how-to-monitor-your-brands-reputation-using-agorapulse/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-monitor-your-brands-reputation-using-agorapulse Why monitor brand reputation? Monitoring brand reputation is crucial because it provides valuable insight into customer sentiment and can guide marketing strategies and product developments. Analyzing this feedback allows businesses to identify areas of improvement and provide a better experience for customers. By monitoring your brand’s reputation, you will be able to stay on top of customer expectations and adjust to changing market needs. How to monitor brand reputation in Agorapulse Agorapulse is the best social listening tool to use to monitor your brand’s reputation. You can then gather and analyze information from various social media platforms as well as... Why monitor brand reputation? Monitoring brand reputation is crucial because it provides valuable insight into customer sentiment and can guide marketing strategies and product developments. Analyzing this feedback allows businesses to identify areas of improvement and provide a better experience for customers. By monitoring your brand’s reputation, you will be able to stay on top of customer expectations and adjust to changing market needs. How to monitor brand reputation in Agorapulse Agorapulse is the best social listening tool to use to monitor your brand’s reputation. You can then gather and analyze information from various social media platforms as well as other online channels. How to monitor your brand’s reputation using Agorapulse Agorapulse tracks all direct mentions, which are those that occur when someone uses @yourusername in social media. You’ll still need to manually monitor your brand’s reputation. Click the New Search button in the Listening tab to start. Enter your search criteria, such as brand names, product names, URLs of websites, or competitor names. You can refine your social listening search to the extent that you like. Agorapulse has no limit on the number of search terms you can create. The only exception is Instagram, where there’s a limit of 30 searches. The more searches you make, the busier the dashboard gets. Narrow your search as much as you can to ensure that only relevant mentions are sent. You can, for example, exclude certain terms from YouTube searches and specify a specific language when searching Twitter. 2. Find new brand mentions You can find brand mentions by setting up searches in Agorapulse’s Listening Dashboard. To Review automatically displays any new brand mentions. Click the checkmark to remove an item from To Review. Click the checkmark on the top of your inbox to view all items. You’ll see that if you have created multiple searches they will appear in a tab for each profile. Click the filter icon in the upper right corner of your inbox to separate brand mentions and other searches. Use the dropdown menu to select the search that you want to review. Labels can be used to organize your Brand Monitoring content. Open the Bulk Actions menu and select all the items that you wish to label. Choose Add Label, then choose the label that you wish to apply. 3. Brand mentions: Respond to them Click on any mention of a brand to interact with it from the Agorapulse Dashboard. You can now like, share or respond to any mention, without having to leave Agorapulse. You can create a customized reply or use one of your previously saved responses to reuse an old response. Click the message icon located below the response box to access your saved responses. Search for the best reply, or scroll down to find it. From this interface, you can also create a new reply. Click Send when you are satisfied with your answer. The item will be moved to the All tab automatically after it is removed from the To Review tab. 4. Include your team Some brand mentions will likely require a straightforward response. Simply click Review and respond to the email. Other items may require a more thorough response, such as customer complaints or detailed questions. You can assign any of these items to a member of your team, without having to leave the Agorapulse Dashboard. Click the silhouette to assign a mention of a brand at the top item in the inbox. Select a teammate from the dropdown list and add a context by writing a message. The item will be moved from the To Review tab to the Assigned tab of...

How to monitor your brand’s reputation using Agorapulse https://www.affiliatemarketingbuzz.com/how-to-monitor-your-brands-reputation-using-agorapulse/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-monitor-your-brands-reputation-using-agorapulse

Digital Salesroom: Simplify virtual evaluation https://www.affiliatemarketingbuzz.com/digital-salesroom-simplify-virtual-evaluation/?utm_source=rss&utm_medium=rss&utm_campaign=digital-salesroom-simplify-virtual-evaluation

Hootsuite CEO Reveals Her Social Media Time Every Day https://www.affiliatemarketingbuzz.com/hootsuite-ceo-reveals-her-social-media-time-every-day/?utm_source=rss&utm_medium=rss&utm_campaign=hootsuite-ceo-reveals-her-social-media-time-every-day

Digital Sales room: simplify the virtual sales evaluation processes https://www.affiliatemarketingbuzz.com/digital-sales-room-simplify-the-virtual-sales-evaluation-processes/?utm_source=rss&utm_medium=rss&utm_campaign=digital-sales-room-simplify-the-virtual-sales-evaluation-processes

Customer Service Metrics – 2023 Guide and Free Template https://www.affiliatemarketingbuzz.com/customer-service-metrics-2023-guide-and-free-template/?utm_source=rss&utm_medium=rss&utm_campaign=customer-service-metrics-2023-guide-and-free-template

The best way to get started with ChatGPT? https://www.affiliatemarketingbuzz.com/the-best-way-to-get-started-with-chatgpt/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-way-to-get-started-with-chatgpt Salespeople and soldiers are both always ready to face any challenges that come their way. Sales representatives need to be as prepared as soldiers to face their enemies. Continuous training and skill improvement are essential to achieve success. Sales role-playing is a great tool to stay up to date on the latest products and services, as well as improve your ability in handling difficult situations. This blog will provide a comprehensive guide to the importance of sales role-play, its evolution in 2023, various scenarios to be considered, the role of videos and ChatGPT, as well as the many benefits that... Salespeople and soldiers are both always ready to face any challenges that come their way. Sales representatives need to be as prepared as soldiers to face their enemies. Continuous training and skill improvement are essential to achieve success. Sales role-playing is a great tool to stay up to date on the latest products and services, as well as improve your ability in handling difficult situations. This blog will provide a comprehensive guide to the importance of sales role-play, its evolution in 2023, various scenarios to be considered, the role of videos and ChatGPT, as well as the many benefits that it provides to sales teams. What is a sales role-play? Sales role-play involves simulated real-life scenarios that sales professionals use to improve their skills. Reps can experiment in a safe setting, learn from their mistakes and improve on skills such as prospecting and objection handling. They can also develop their negotiation and closing abilities. Sales reps take on the roles of both the salesperson as well as the customer during the sessions, allowing them to gain a wide range of perspectives and challenges. This method provides reps with a supportive and safe environment to improve their sales techniques, receive feedback and practice at their own pace. Sales role-play in 2023 Sales role-play has grown in importance over the years. Businesses will be faced with a market that is more complex and changing rapidly in 2023. Businesses must be able to adapt quickly as customers become more demanding. Both sales reps and customers must stay abreast of the latest trends and products. Sales reps can use intelligent tools like ChatGPT to participate in regular role-playing so that they are well-prepared and agile in such a dynamic marketplace. Further down, we will go into more detail. Different types of sales role play scenarios The scenarios that can be used in a sales role play are varied and tailored to meet specific learning objectives. Here are some examples: Sales reps can learn to engage prospects, effectively communicate their value proposition, handle objections and ultimately secure appointments or next steps by simulating a cold calling scenario. Sales reps learn how to effectively engage prospects, communicate their value proposition and handle objections by simulating cold calling scenarios. Product Demonstrations are crucial moments in the sales cycle where they can showcase their products’ features, benefits and unique selling points. Reps can improve their presentation skills by role-playing product demos. They can also address concerns of customers and highlight benefits that appeal to potential buyers. Sales reps can practice persuasive responses by preparing role-play scenarios that focus on objection handling. They will learn to anticipate objections and listen with empathy. By rehearsing objection handling techniques, reps can become adept at addressing concerns, alleviating doubts, and turning objections into opportunities.Negotiation: Negotiation is a crucial skill for sales professionals when it comes to reaching mutually beneficial agreements with customers. Reps can practice winning strategies by rehearsing negotiation scenarios. They can learn how to identify customer requirements, leverage value propositions and negotiate pricing and terms. They can also build rapport with customers to help facilitate a successful deal closing. Sales Meetings: Sales meeting are crucial moments to advance the sales process and to develop relationships. Reps can improve their communication skills by role-playing. They can also develop active listening and ask effective questions to better un...

The best way to get started with ChatGPT? https://www.affiliatemarketingbuzz.com/the-best-way-to-get-started-with-chatgpt/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-way-to-get-started-with-chatgpt

Hashtag Generator: Instagram Reels Hashtags for Fast Growth https://www.affiliatemarketingbuzz.com/hashtag-generator-instagram-reels-hashtags-for-fast-growth/?utm_source=rss&utm_medium=rss&utm_campaign=hashtag-generator-instagram-reels-hashtags-for-fast-growth

How to set Business Goals and Objectives https://www.affiliatemarketingbuzz.com/how-to-set-business-goals-and-objectives/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-set-business-goals-and-objectives You are probably already aware as a businessperson that setting goals and objectives is essential to the success of your business. Your business will struggle to survive if you don’t have a clear path and a defined direction. How do you choose which goals and objectives are most important to pursue? This article will explore the best practices to set effective business goals and objective and give you a clear path towards business success. Why are business goals and objectives important? Here’s why setting goals and objectives are essential to any business strategy: It provides direction and motivation Your team... You are probably already aware as a businessperson that setting goals and objectives is essential to the success of your business. Your business will struggle to survive if you don’t have a clear path and a defined direction. How do you choose which goals and objectives are most important to pursue? This article will explore the best practices to set effective business goals and objective and give you a clear path towards business success. Why are business goals and objectives important? Here’s why setting goals and objectives are essential to any business strategy: It provides direction and motivation Your team will be motivated and guided by goals and objectives. Your team can achieve better results when they have a common understanding of the goals they’re working towards. Better Decision Making Goals also provide a framework to help make decisions and can be used by companies to prioritize and allocate resources more effectively. This will ultimately lead them towards achieving better business results. If your goal is to improve revenue next quarter, you can have your team work together to identify sales opportunities, increase customer retention and streamline operations in order to reach that goal. Track Your Success The success of a project can also be measured by its goals and objectives. You can track your success and measure your progress by defining realistic and clear objectives. It’s not enough just to set goals for your company. You must know the importance of these factors in your business to achieve true success. Aligning Your Business Goals with your Mission and Vision Your goals and objectives should be aligned with the mission and vision of your business to ensure that they are effective. It will help to ensure your team works towards a common goal and that you are moving your business in the right direction. If your mission is to offer affordable and high-quality social media marketing services to small businesses, you might want to increase customer satisfaction, reduce customer churn and keep your overheads to a minimum. Aligning your goals to your mission and vision will help you create a sense purpose and motivate your team. Your team will be motivated to achieve the goals you set for your business and understand the importance of the work they do. This will help you set up your business for future success. Set SMART business goals What should you do if you’re sure you have identified a goal in line with your mission or vision? Your goal should be SMART. SMART is an acronym for Specific, Measurable Achievable Relevant Time-bound. Let’s look at each one in greater detail. Specific When setting goals, it is important to have specific and well-defined ones. They should be well-defined and focused, with no room for ambiguity. Instead of simply setting the goal “increased sales”, you could set a more specific goal such as “increased sales by 10% next quarter”. Your team will be able to understand what is important and why. Specificity also helps to prioritize goals. You can concentrate your efforts in the short and long-term on your most important business areas by clearly defining your goals. Measurable For you to track your progress, goals must be measurable. You must be able quantify them and track their progress with a number. It is also important to measure progress in order to keep your team focused and motivated. They can see their impact as you strive towards achieving longer-term goals. The goal will determine the best way to measure progress. If your goal is increasing website traffic, for example, you can use a tool such as Google Analytics to track the number visit...

What are the five things that hold you back? https://www.affiliatemarketingbuzz.com/what-are-the-five-things-that-hold-you-back/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-the-five-things-that-hold-you-back It is important to set and achieve your goals in order to grow and achieve. Goals are a guide to success, whether they’re career-oriented, health related, or focused on your personal development. Many of us, however, find that despite the best of intentions, we fall short of our goals. This blog will examine five factors that can often prevent people from reaching their goals. Understanding these obstacles and developing strategies for overcoming them will help you unlock your potential and propel you towards success. Obstacles in Reaching Your Goals Fear of Failure Fear of failure is one of the biggest... It is important to set and achieve your goals in order to grow and achieve. Goals are a guide to success, whether they’re career-oriented, health related, or focused on your personal development. Many of us, however, find that despite the best of intentions, we fall short of our goals. This blog will examine five factors that can often prevent people from reaching their goals. Understanding these obstacles and developing strategies for overcoming them will help you unlock your potential and propel you towards success. Obstacles in Reaching Your Goals Fear of Failure Fear of failure is one of the biggest obstacles to achieving our goals. It is normal to be apprehensive and worried about what lies ahead. Fear can paralyze you and prevent you from taking risks or grabbing opportunities that will lead to success. You will have to overcome your fear of failure in order to achieve your goals. Otherwise, you won’t make any progress. Try to change the way you view failure. Consider failure as an opportunity for growth and learning. This will allow you to embrace the lessons that failure has to offer so you can use it as fuel for your journey towards your goals. Clarity is lacking Our goals can be vague and difficult to reach if we don’t have a clear idea of what we are trying to achieve. A lack of clarity can make it difficult to develop a plan or take actionable steps towards your goals. Gaining clarity on what you want to accomplish will empower you to take meaningful action and progress towards your goal. Clarity can be gained by defining your goals precisely. When setting goals, you should be as precise as possible. Include details such as how you plan to measure your progress and when you expect to reach your goal. Setting a timeframe will ensure you don’t get off track. Talking of which… Procrastination Procrastination can be a silent killer of dreams that almost everyone experiences at some point in their lives. I am a procrastinator and know how easy is it to become distracted by work-related activities that lead to something less productive. You know what I mean if you’ve ever been stuck in a Wikipedia “rabbit hole”. This is a form of unproductive activity that will prevent you from achieving your goals. What can you do to prevent procrastination and getting off track? You will need to take a few steps to stop procrastinating forever. 1. Break each task into smaller pieces. Many people procrastinate simply because they are overwhelmed and do not know where to begin. If you break down the steps, you can work at a much more manageable rate. 2. As much as you can, eliminate distractions. If you want to write a blog post every week, but are constantly distracted by things on the internet, you can try writing your first draft manually or turn off your internet while you’re writing. Remove any friction that prevents you from reaching your goals. 3. You should always have the appropriate tools for the job at hand. You’ll have trouble if, for example, you’re a social media manager who has to manage 8 clients and 24 different social media accounts. Agorapulse is a great tool for streamlining social media management. 4. No matter how small your progress is, it’s still progress. Remember to be patient and that Rome was not built in one day. Lack of Support It can be a struggle to reach our goals alone. You can stay motivated by surrounding yourself with supportive people, such as family members, friends, mentors or other like-minded individuals. Find people who have similar aspirations to yours or those who have achieved similar goals. Their shared experience, wisdom and guidance can help you overcome ob...

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Social Media for Doctors, How to do it right. https://www.affiliatemarketingbuzz.com/social-media-for-doctors-how-to-do-it-right/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-for-doctors-how-to-do-it-right Do you still rely on referrals from friends and family to bring in new patients? Doctor, wake up and smell that antiseptic. Social media marketing is the new Yellow Pages for doctors. We get it. You come from a world of strict rules and regulations. Social media advertising can feel like an extra burden or not be for you. Social media is not a new area in healthcare. By emulating the strategies of others, you can create your own. This blog will guide you, my friend. We will cover the reasons why doctors use social media marketing. We’ll also show... Do you still rely on referrals from friends and family to bring in new patients? Doctor, wake up and smell that antiseptic. Social media marketing is the new Yellow Pages for doctors. We get it. You come from a world of strict rules and regulations. Social media advertising can feel like an extra burden or not be for you. Social media is not a new area in healthcare. By emulating the strategies of others, you can create your own. This blog will guide you, my friend. We will cover the reasons why doctors use social media marketing. We’ll also show you how to create and implement a plan. Finally, we’ll give you some social media ideas and tips that are free to use. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster. Book a demo Social media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice. Social media marketing for doctors presents tons of opportunities. Just be sure to stay compliant with industry and legal regulations. Here are 8 reasons why social media marketing makes sense for doctors. Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. Why is this important? You get to shape and direct the public sentiment about your business and brand. Ask yourself: What kind of story do you want to tell people? Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Do you want people to feel a particular way before coming to you? You can use social media to establish yourself as a thought leader, build your reputation, and tell your audience what you stand for. @tiktokbabydoc Remember-you have a voice, you have rights, you can ask questions, you can have a support person, you can be involved in your care! #obgyn #mfm #birth #childbirth #laboranddelivery #pregnant #pregnanttiktok #pregnancytiktok #pregnancy #dontforget #empowerment original sound – lalilala Educate your followers Social media is a great education platform. It allows doctors to share health-related information and education on various medical conditions. This can help improve patient outcomes and promote a healthy lifestyle. Social media marketing for medical practices can help spread the word about anything under the sun. @tisharowemd Reply to @mmtaylor23 Great question! #doctorsoftiktok #blackgirlmagic #tisharowemd original sound – Tisha Rowe Is there a health tip you find yourself repeating often? Maybe there are some health-related myths you would love to see debunked. Or perhaps you notice a common misconception that hinders people’s health. Just remember: It’s a good idea to keep these tips fairly general instead of offering specific medical advice over social media. Some questions are better answered in an appointment instead of over DMs. Boost traffic and search visibility Sharing high-quality content on social media is a great way to drive traffic to your website. Plus, creating and maintaining an active social media presence will improve your search engine rankings and increase your online visibility. Increasing your search visibility can, in turn, net your practice more potential patients. But it also has the added benefit of putting you in front of other medical-industry adjacent opportunities, like speaking roles at conferences. Make better use of your budget Social media marketing can be much more cost-effective than traditional marketing methods. Doctors can use social media to reach a wider audie...

Top 30 VS Code extensions to enhance your programming experience https://www.affiliatemarketingbuzz.com/top-30-vs-code-extensions-to-enhance-your-programming-experience/?utm_source=rss&utm_medium=rss&utm_campaign=top-30-vs-code-extensions-to-enhance-your-programming-experience

How to set Business Goals and Objectives https://www.affiliatemarketingbuzz.com/how-to-set-business-goals-and-objectives/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-set-business-goals-and-objectives

How to Post Instagram From a PC or Mac (2 methods) https://www.affiliatemarketingbuzz.com/how-to-post-instagram-from-a-pc-or-mac-2-methods/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-post-instagram-from-a-pc-or-mac-2-methods Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? You’ve come to the right place. Posting on Instagram from your desktop can save you time and offer more flexibility in what you can upload (such as edited videos and images). And you can do it without having to upload them onto your phone first. Below we’ve outlined two different ways to post on Instagram from your computer. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial How to post on Instagram from your computer Below,... Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? You’ve come to the right place. Posting on Instagram from your desktop can save you time and offer more flexibility in what you can upload (such as edited videos and images). And you can do it without having to upload them onto your phone first. Below we’ve outlined two different ways to post on Instagram from your computer. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial How to post on Instagram from your computer Below, you’ll find ways to post on Instagram from your PC or Mac. We’ll also show you how to post via Hootsuite which works on either operating system. Method 1: How to post on Instagram from your computer using Hootsuite You can schedule feed posts, Stories, carousel posts, and Instagram ads with Hootsuite. The instructions below will walk you through the process of posting to your Instagram feed. We cover Instagram Stories and carousels a little further down in this article. To post on Instagram from a PC or Mac using Hootsuite, follow these steps: Log into your Hootsuite dashboard. If you don’t have an account yet, create one here for free.From your dashboard, click on the green New Post button at the top.The New Post window will appear. Under Post to, select the Instagram account where you want to post your content. If you haven’t added an account yet, you can do that by clicking +Add a social network in the box and following the directions.Drop the image or video you want to post to Instagram in the Media section. Enhance your image and/or video with the photo editor.Once you’re done, add your caption in the Text section as well as any hashtags you want to use. You also have the option to add a location at the bottom.When you’ve crafted your post, review it for any errors. Once you’re sure everything is good to post, click the Post Now button at the bottom. Alternatively, you can also Schedule for later if you want it to post at a different time. For a quick summary of how to post on Instagram from Hootsuite, watch this video: Voila! Posting photos and videos to Instagram from PC or Mac is that easy. Method 2: How to post on Instagram from a PC or Mac As of October 2021, all Instagram users can create and publish feed posts from the browser version of the app.  To post on Instagram from your desktop computer (PC or Mac), follow these simple steps: Go to the Instagram website (instagram.com and sign in to your account.Click the plus symbol in the top right corner of the screen (it’s the same button you would use to create a post in the mobile app). A Create new post window will pop up.Drag photo or video files into the popup window, or click Select from computer to browse and pick files from your PC or Mac. If you want to create a carousel post, you can select up to 10 files.Click the frame icon in the bottom left corner of the popup to change the ratio of your image or video. You can also use the zoom feature (looking glass icon in the bottom left) and drag your file to edit your frame. When you’re done, click Next in the top right corner.Edit your image. You can select one of 12 preset effects in the Filters tab or go to the Adjustments tab and manually adjust specs such as brightness, contrast and fade. Click NextWrite your caption. Click on the smiley face icon to browse and pick emojis. You can also type in a location in the Add location bar, restrict commenting in Advanced settings and add alt text to your files in the Accessibility section.Click Share And that’s it!  At the moment, only feed posts can be created and published directly from In...

What are the five things that hold you back? https://www.affiliatemarketingbuzz.com/what-are-the-five-things-that-hold-you-back/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-the-five-things-that-hold-you-back

How to Write AI Art Prompts: Examples + Templates https://www.affiliatemarketingbuzz.com/how-to-write-ai-art-prompts-examples-templates/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-write-ai-art-prompts-examples-templates Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art. In this article, we’ll break down how to write effective AI art prompts from start to finish. We’ll also offer up examples and templates that you can use to jumpstart your own AI... Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art. In this article, we’ll break down how to write effective AI art prompts from start to finish. We’ll also offer up examples and templates that you can use to jumpstart your own AI art projects. Looking to add generative AI to your social media flow? Check out OwlyWriter AI, Hootsuite’s very-own AI caption generator. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. How do AI art generators work? Before we get into the nitty-gritty of AI art prompt tips, it’s important to understand how AI art generators work. First off, generative AI applications are robots, not humans. That might seem obvious, but it’s important to remember that these generators don’t understand the world like you do. AI art generators don’t know what an owl looks like in the wild. They don’t know what a sunset looks like in a physical sense. They can only understand details about features, patterns, and relationships within the datasets they’ve been trained on. Prompting for a “beautiful face” is not very helpful. It is more effective to prompt for specific features such as symmetry, big lips, and green eyes. Even if the bot doesn’t understand beauty, it can recognize the features you describe as beautiful and generate something relatively accurate. To get the best results from your AI art generator prompt, you’ll need to give clear and detailed instructions. An effective AI art prompt should include specific descriptions, shapes, colors, textures, patterns, and artistic styles. This allows the neural networks used by the generator to create the best possible visuals. How to write an AI art prompt Now that you know how AI art generators work, it’s time to start crafting your prompts. Here are a few tips and tricks you can use when writing good AI art prompts. 1. Describe the content of your image When writing an AI art prompt, you’ll want to be as descriptive as possible about the content of your image. Is it a drawing, sketch, or 3D rendering? Should it look like a photograph, or is something more illustrated? Try starting your prompt like this: A photograph of…A 3D rendering of…A sketch of…An illustration of… 2. Describe the subject All AI art prompts should include a description of the subject you want to create. This could be anything from a person, animal, or object to an abstract concept or emotion. Get as specific with your descriptions as possible so the AI generator knows what to look for in its datasets. For example: An illustration of an owl…A photograph of a president…A 3D rendering of a chair… Here’s a Midjourney AI art prompt for: “An illustration of an owl.” 3. Add relevant details Next, add detail to your prompt by including relevant information about the elements of your image. This could include anything from colors, color palettes, shapes, sizes, and textures. If you want to generate an image of a bear, don’t just say “bear.” Explain what kind of bear it is (brown and black, grizzly or polar), its surroundings (a forest or mountain range), and any other interesting details. For example: An illustration of a red owl with bright blue eyes…A photograph of a president wearing a navy suit…A 3D rend...

Use CTAs to your advantage in your video sales. https://www.affiliatemarketingbuzz.com/use-ctas-to-your-advantage-in-your-video-sales/?utm_source=rss&utm_medium=rss&utm_campaign=use-ctas-to-your-advantage-in-your-video-sales The ultimate goal of sales is to convert viewers into customers. We all understand the importance of a powerful call to action in driving the next steps, whether that’s signing up for a demo or an account, downloading an ebook, etc. Are we using CTAs correctly in our videos? Do we really maximize their potential to engage and motivate our audience to take action? This blog will cover the art of effectively using CTAs in sales videos. We’ll discuss different types of CTAs and essential tips to create impactful CTAs. Real-life examples of CTAs that inspire action are also included.... The ultimate goal of sales is to convert viewers into customers. We all understand the importance of a powerful call to action in driving the next steps, whether that’s signing up for a demo or an account, downloading an ebook, etc. Are we using CTAs correctly in our videos? Do we really maximize their potential to engage and motivate our audience to take action? This blog will cover the art of effectively using CTAs in sales videos. We’ll discuss different types of CTAs and essential tips to create impactful CTAs. Real-life examples of CTAs that inspire action are also included. We will also explore interactive features, including landing pages, survey links and more, to take your CTAs up a notch. What is a video CTA? Video call-to action (CTA) can be an effective tool to encourage viewers to perform a certain action when watching a video. By using this technique you can guide your viewers towards the desired result, such as increasing your audience’s engagement, driving conversions or achieving the video content goals. CTAs can be presented in the form of clickable buttons, overlays or verbal prompts to encourage viewers. Examples and types of powerful video CTAs 1. Direct CTA This CTA is clear and concise, leaving no room for confusion. The CTA clearly instructs the viewer on what action to take, and emphasizes the benefits. You can use phrases like “Click on the link below and get 20% off,” “Book today a demo,” or “Sign Up for an Account.” 2. CTAs that are emotional This type of CTA is designed to make an emotional connection with viewers. It appeals to their aspirations, desires, and pain points. This encourages them to act. For instance, “Are you losing valuable sales deals? Try our videos to boost your success! 3. The “Inspirational CTA” This CTA inspires viewers to reach for greatness. It appeals directly to their dreams and motivates them to make the first move towards their goals. Start your journey towards better sales quotas now, for example. “Take control with video.” 4. You Can’t resist the “You Can’t Resist” CTA This CTA uses the power of limited-time or exclusive offers to create an urgency. This CTA encourages viewers to take action quickly, before they miss out on an opportunity. Claim your free trial, for example. Limited spots available!” 5. The “Guilt Trip CTA” This CTA appeals to the viewers’ emotions by highlighting the negative consequences that could result from not taking action. This CTA encourages viewers to take action to avoid regrets or losses. Don’t miss this opportunity to change your life. “Take the first step to a better sale.” How to Write Strong CTAs Five tips for writing calls to action that increase click-through rates. Use strong, persuasive language to compel your viewers to take action. Use colors and fonts to make it stand out. Enhancing CTAs by Adding Interactive Features We’ve focused on “regular static CTAs” such as downloading an ebook or booking a demonstration, which only allow viewers to perform one action. Why not make your CTAs more interactive and engaging, since viewers prefer interactive videos to linear ones? You can take your videos beyond the traditional CTAs by adding interactive features. What is a CTA that interacts? You can embed interactive elements, like landing pages and survey links, directly into your videos. Integrating interactive elements seamlessly gives viewers an engaging way to learn more about your brand, gain valuable insights and guide them effortlessly towards the desired actions. Unlock the full potential of interactive CTAs for your sales videos. Take a look at the interactive CTAs below: 1. In-video meeting link Watch Video This...

Social Media Archives for Government – How to Comply? https://www.affiliatemarketingbuzz.com/social-media-archives-for-government-how-to-comply/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-archives-for-government-how-to-comply Archiving social media for the government is an important part of planning compliance. Social media channels provide a platform for communication with the public and constituents. Like any other form of public communication, they are subject to the First Amendment and open records laws. By default, content posted on social media pages of government agencies is public. Open records laws, however, require that data be archived in a more comprehensive manner than social media platforms can. The agencies must archive their social media content for citizens and journalists to access. Continue reading to learn how to maintain compliance with a... Archiving social media for the government is an important part of planning compliance. Social media channels provide a platform for communication with the public and constituents. Like any other form of public communication, they are subject to the First Amendment and open records laws. By default, content posted on social media pages of government agencies is public. Open records laws, however, require that data be archived in a more comprehensive manner than social media platforms can. The agencies must archive their social media content for citizens and journalists to access. Continue reading to learn how to maintain compliance with a smart archive workflow. #1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. Book a Demo Social media archiving for government agencies is a component of open records laws. Social media is a public forum, and must be archived as such. A proper archive of your social media content and communication also allows you to respond to public records and freedom of information requests. You also need archived social comments if you are faced with a First Amendment challenge. Social media archiving regulations vary by country, and even by state. The common component is that social media is generally considered a public record. Government organizations and agencies need to maintain an archive of social media content. That includes all comments and conversations. This information needs to be accessible to citizens and journalists who request it. The requirements for archiving are quite specific and can include: Collecting social media metadataMaintaining a record of content in its original formatKeeping social media records for s specific period of timeArchiving comments even if they are deleted or hiddenMaintaining a contextual record of all comments threadsMaintaining data in a specific geographic location Each jurisdiction also has its own privacy regulations. These impact what government agencies can post on social media. For example, the Government of British Columbia has Guidelines for Government Use of Social Media. These specify that the following topics are off-limits: Anything currently going through the court systemConfidential information like policy advice and draft legislationInformation about identifiable third parties without statutory authorization Citizen engagement can encourage people to share personal information on social media. This is especially true when people share photos. This is a particularly important area to consider when thinking about data collection and archiving. How to archive records on social media and stay compliant Social media compliance is an ongoing challenge for all government agencies. Especially for those involved in active citizen engagement. You need a comprehensive strategy for social media archiving. This ensures you have all the records you need to: comply with legislationrespond to FOI requests,address First Amendment challenges, andimprove transparency in government. Set up archiving policies and procedures Like any good compliance strategy, your archiving system must be built on a solid foundation. Your archiving policies and procedures are the supports upon which all of your recordkeeping is built. As you build your policies, do a thorough review of the legislation applicable in your jurisdiction to make sure you comply with every detail. For example, Australia’s privacy and public data policies require social content to be archived in Australian data centers. That means A...

How to Write AI Art Prompts: Examples + Templates https://www.affiliatemarketingbuzz.com/how-to-write-ai-art-prompts-examples-templates/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-write-ai-art-prompts-examples-templates

Social Media Archives for Government – How to Comply? https://www.affiliatemarketingbuzz.com/social-media-archives-for-government-how-to-comply/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-archives-for-government-how-to-comply

How to Create Engagement in a World of Content Fatigue https://www.affiliatemarketingbuzz.com/how-to-create-engagement-in-a-world-of-content-fatigue/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-engagement-in-a-world-of-content-fatigue Your team is publishing more content across all marketing channels than ever before, but are you seeing diminishing results from this digital confetti? You may be suffering from content fatigue. Social media is more difficult than ever before to get attention, engage users, and attribute revenue. It’s not impossible, but it is difficult to achieve these tasks. This article will cover the reasons why content fatigue is on the rise and how to combat it. It also includes a seven-step method for creating a ROI-driven campaign. Listen to the webinar hosted Darryl Praill, CMO of Agorapulse. This article summarizes the... Your team is publishing more content across all marketing channels than ever before, but are you seeing diminishing results from this digital confetti? You may be suffering from content fatigue. Social media is more difficult than ever before to get attention, engage users, and attribute revenue. It’s not impossible, but it is difficult to achieve these tasks. This article will cover the reasons why content fatigue is on the rise and how to combat it. It also includes a seven-step method for creating a ROI-driven campaign. Listen to the webinar hosted Darryl Praill, CMO of Agorapulse. This article summarizes the insights from The Battle for Attention – Engagement in a Content Fatigued World. It includes takeaways by panelists Robert Rose, and Ardath Aldee. What is content fatigue and why should marketers care? When your audience feels overwhelmed by the amount of content they see on their favorite channels, it is called “content fatigue”. They become tired and overwhelmed and end up ignoring or blocking out most of the content on social media, emails, videos, blogs, etc. Content fatigue can be seen by marketers as a decrease in engagement or negative feedback. It can cause missed KPIs and metrics that have a significant impact on business. Content fatigue can be attributed to the audience’s shorter attention spans, and their growing interest in short form formats. The Content Marketing Institute (CMI) B2B Content Marketing report found that more than 50% of B2B marketing professionals said it was harder to grab the audience’s interest. It’s also a problem for marketing. CMI found that 67% marketing teams were asked to do more work with the same resources. The teams are creating more content but it isn’t hitting the mark. Robert says that creating content is now “everyone’s job, and nobody’s strategic plan.” Yet, content must still drive revenue and meet key goals. Darryl believes that this disconnect is causing marketers to be hesitant and fearful. They’ve been forced to become video production companies or media production houses. On the other hand they don’t have the capacity or desire to be in front of the camera. Outsourcing content can result in disorganized results, which can lead to feelings of content fatigue or even cynicism. Ardath believes that marketing teams are under immense pressure to produce content across all channels. They never spend the time getting to know their customers. Ardath believes that “the problem” is relevancy, as audiences ignore content they don’t care about. Four ways to address content fatigue It’s not necessary to live with content fatigue. We’ll look at four solutions to this problem so that your team can maximize their efforts and deliver greater value. 1. Prioritize buyer personas Buyer personas are likely to be used by your marketing team when creating content for the target audience. Darryl says that many of these documents lack substance and are paper thin. Many of these documents are out-of-date. When was the latest time you updated audience research? You could be losing out on many opportunities to connect with customers if it has been longer than a week. If you haven’t updated your research, you are likely broadcasting a message that people don’t want to hear. You may be mistaken in thinking that content fatigue is actually irrelevance. The audience isn’t static. The audience is always changing. Consider them living organisms that change based on many factors, including the economy, current trends, marketing campaigns, and other factors. Ardath suggests that you do buyer research constantly. She stresses that...

Video Newsletters Are the Future of Emailing https://www.affiliatemarketingbuzz.com/video-newsletters-are-the-future-of-emailing/?utm_source=rss&utm_medium=rss&utm_campaign=video-newsletters-are-the-future-of-emailing Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention... Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention but also offer many benefits that email newsletters cannot match. What is a video news letter? Video newsletters are exactly what they claim to be: Newsletters with personality. video. They are simply newsletters with video content. Video newsletters are more engaging than a text-based email because they use video to engage subscribers. A video newsletter allows you to communicate information or a message, provide industry insights, show off your products and services, or do much more. This makes it easier for your viewers to understand your message. Video newsletters combine the dynamic nature of video and the informative nature found in newsletters to create a form of communication which is engaging, dynamic, and interactive. Businesses can use them to communicate valuable information, such as news and updates, with their audiences in a visually pleasing format. re videos in newsletters effective? Video newsletters are a great way to engage your audience and keep their attention. Recent studies show that video content can captivate audiences for up to 2,8 times longer than plain texts, highlighting the influence of this medium. A staggering 91% express their preference for video content over other formats, underscoring its immense power. There are many benefits to video newsletters that email newsletters cannot offer. Here are a few of the benefits that video newsletters offer: a. Higher engagement Videos have been shown to be more engaging that plain text. Videos allow you to communicate more complex ideas in less time. This makes it easier for your audience. b. Click-through rates increase A link containing a video is more likely to be clicked than a text-only link. Video newsletters will increase your click-through rate, resulting in more traffic and sales. Better brand awareness and recognition Videos are easier to remember than text. Videos help to build brand awareness and increase awareness of your products or service. d. Higher conversion rates Video newsletters are a great way to increase conversion rates. You can motivate viewers to act by including persuasive messages and calls to action. Video newsletters and traditional newsletters Video newsletters have some significant advantages over the traditional newsletters. We will explore below some of the key advantages that video newsletters have over their text-based equivalents. Enhances the multi-sensory experiences Video newsletters, unlike text, combine sound, visuals, and motion for a more immersive experience. Video newsletters are a great option to tell a unique and dynamic story because text lacks the emotional appeal of a video. b. The content is easier to understand and quicker for the viewers Which is simpler? Which is easier? Right? It can be tedious and time-consuming to read paragraphs of text. Videos, on the other hand, are a simple and direct way to communicate complex information. Video newsletters help to retain the viewer’s interest and create stronger emotional connections. In-depth Analytics Video newsletters are a great alternative to trad...

Video Newsletters Are the Future of Emailing https://www.affiliatemarketingbuzz.com/video-newsletters-are-the-future-of-emailing/?utm_source=rss&utm_medium=rss&utm_campaign=video-newsletters-are-the-future-of-emailing

How to Create Engagement in a World of Content Fatigue https://www.affiliatemarketingbuzz.com/how-to-create-engagement-in-a-world-of-content-fatigue/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-engagement-in-a-world-of-content-fatigue

Use CTAs to your advantage in your video sales. https://www.affiliatemarketingbuzz.com/use-ctas-to-your-advantage-in-your-video-sales/?utm_source=rss&utm_medium=rss&utm_campaign=use-ctas-to-your-advantage-in-your-video-sales

How to Post Instagram From a PC or Mac (2 methods) https://www.affiliatemarketingbuzz.com/how-to-post-instagram-from-a-pc-or-mac-2-methods/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-post-instagram-from-a-pc-or-mac-2-methods