Analytics and Data Visualization

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In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Don't be one of the many people making important business decisions based on bad data from a broken Google Analytics configuration. Get your data in shape!

A proper Google Analytics setup is essential. Find out how to structure your account and tracking with up-to-date screenshots and video tutorials.

Most datasets are siloed, producing an information overload challenge. Knowledge Graphs can be used as a search engine that sparks new ideas and finds unexpected connections.

Not everyone is drowning in big data or has the know-how to deal with it if they were. Here are six free web services that help mere mortals analyze and visualize their own data.

Transform your technical information for non-technical audiences through better data visualizations, reports, slideshows, and dashboards. Depict Data Studio provides workshops, webinars, conference keynotes, coaching sessions, and custom design projects.

Tom Davenport is a world-renowned thought leader and author, is the President’s Distinguished Professor of Information Technology and Management at Babson College, a Fellow of the MIT Center for Digital Business, and an independent senior advisor to Deloitte Analytics.

The latest Tweets from Nate Silver (@NateSilver538). Editor-in-Chief, @FiveThirtyEight. Author, The Signal and the Noise (https://t.co/EYTxvN6BLY). Sports/politics/food geek. New York

The latest Tweets from The Upshot (@UpshotNYT). Analytical journalism in words and graphics from The New York Times. Our newsletter: https://t.co/DclvAjp9cj. New York, NY

The latest Tweets from Guardian Data (@GuardianData). Data-driven journalism by the @Guardian. London, UK

The latest Tweets from NYT Graphics (@nytgraphics). The New York Times Graphics Department. New York, NY

The Times’s newly named data editor spends her time thinking about how best to leverage data for journalism and present it with reader-friendly tools like charts, graphs and interactives.

Data visualization made easy. A javascript library that extends the popular D3.js to enable fast and beautiful visualizations.

The most comprehensive visualization of U.S. public data. Data USA provides an open, easy-to-use platform that turns data into knowledge.

Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions.

I’ve created an animated GIF using Data Gif Maker by Google News Labs. Create your own at datagifmaker.withgoogle.com

A reading list.