Cultural Opinion Leaders (COLs: China's future KOL economy

As Li Jiaqi and Viya win the titles ӫingԠand ӱueenԠof this yearҳ SinglesҠDay and fashion brands keep on collaborating with the same handful of Key Opinion Leaders (KOLs), Chinaҳ KOL economy is in flux. Gen-Z consumers looking for more authentic and deeper tastemakers are the main driver of change. KOLsҠstandardized format [ŝThis article Cultural Opinion Leaders (COLs): The future of Chinaҳ KOL economy is the first one to appear on Daxue Consulting - Market Research China