Enhance digital safety through the use of content authenticity tools. C2PA provides a way to ensure content transparency by analyzing the origin of media.

How we built a new tool for creators to authenticate their work and signal an AI training preference

Firma il tuo lavoro con i Content Credentials I Content Credentials ti aiutano a proteggere i tuoi contenuti prima di condividerli online. Collega il tuo nome verificato, gli account dei social media e altro ancora al tuo lavoro, ovunque sia pubblicato.

Inspect Content Credentials anywhere on the web

Learn how to install and use the Adobe Content Authenticity extension for Chrome. The Chrome extension does not track your activity or store data. It simply scans images on the sites you visit to check for available Content Credentials.

Inspect, verify, and apply Content Credentials using Adobe Content Authenticity (Beta).

The Content Authenticity Initiative (CAI) is an association founded in November 2019 by Adobe, The New York Times and Twitter. The CAI promotes an industry standard for provenance metadata (known as Content Credentials ) defined by the Coalition for Content Provenance and Authenticity (C2PA). The CAI cites curbing disinformation as one motivation for its activities.

Ensuring reliable provenance information is available no matter where a piece of content goes by combining secure metadata, watermarking, and fingerprinting.

Join the global movement for content authenticity and provenance. CAI membership is free and open to all.

This is a technical introduction to the Content Authenticity Initiative (CAI) open-source SDK that provides initial context and an overview of the technical aspects of implementing CAI solutions.

Learn how the C2PA Content Credentials standard works for images, audio, video, and more.

Trascina un file o una schermata per visualizzare in dettaglio i Content Credentials associati e consultare i cambiamenti nel tempo. Formati supportati AVI, AVIF, C2PA, DNG, GIF, HEIC, HEIF, JPEG, M4A, MOV, MP3, MP4, PDF, PNG, SVG, TIFF, WAV, WebP

Scopri come ispezionare e verificare Content Credentials utilizzando lo strumento di ispezione su Adobe Content Authenticity.

Ispezionare, verificare e applicare i Content Credentials mediante Adobe Content Authenticity (Beta).

We are in a boom time for viral deepfakes. From celebrities to presidential candidates, manipulated images – and allegations of such – are becoming ubiquitous, which is escalating concerns and misunderstandings over the authenticity and trustworthiness of all digital content. As the U.S. election approaches, the risk of high stakes deepfakes to spread rapidly and sway public opinion underscores the urgent need for adoption of tools that make it easy for consumers to critically evaluate the content they encounter online. In addition, promoting media literacy is essential to help people recognize the existence (and dangers) of deepfakes and effectively use these tools to avoid being misled.

Adobe is excited to announce a new free web app, Adobe Content Authenticity, which is designed to help creators protect and gain proper attribution for their work with Content Credentials.

Restoring trust and transparency in the age of AI