Il caso ITO en

The ad has been shown on TV as well as on its official YouTube channel, and the quality of the ad is indistinguishable from real people. The characters in the video look very natural and harmonious. Advantages of AI models: marvellous.win/831/

Ito En said it judged using AI would be the best way to depict how the appearance of someone would change 30 years in the future, and decided to use the AI service. "We weren't intending to create a commercial personality with AI," a company official explained. The artificial character was produced by having AI learn a large number of faces, after which designers and others made minor changes.

Interestingly, while Japan, the birthplace of virtual idols like Hatsune Miku, laid the foundations for this transformative industry, the epicenter of activity has shifted notably to China. This shift is exemplified by virtual star Luo Tianyi, a hologram created in 2012 by Shanghai-based company Henian. Luo Tianyi has amassed millions of followers on the social microblogging platform Weibo, showcasing her ability to sing, dance, and interact with fans on social media.

Japanese beverage company Ito En is currently receiving mixed reactions on social media as their latest televi・・・

The use of AI talent by drinks company Ito En has sparked both praise and concern, with the latter primarily centered on the job security of human actors.

Mainichi has a piece on a commercial released last month by green tea drink maker Itoen. It features what's described as the first AI-generated tarento, and has become a talking point on social media. https://t.co/46bQcyvEvb pic.twitter.com/s6NHynsgtI— Mulboyne (@Mulboyne) October 18, 2023

The commercial raises the legal question of whether Itoen can own rights to this character. There's also the broader issue of how far AI-generated characters can take over work which traditionally required employing real models and actors.— Mulboyne (@Mulboyne) October 18, 2023

「お～いお茶」のトクホ誕生。茶カテキンが、血中コレステロール、体脂肪に働く「お～いお茶 カテキン緑茶シリーズ」