Reports, Trends & Stats

Reports, Trends & Stats

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Boomers are doing more shopping and scrolling | GWI
Boomers are doing more shopping and scrolling | GWI
Older consumers are using a wider range of social media apps and ecommerce sites, representing a large, untapped opportunity for many brands.
·gwi.com·
Boomers are doing more shopping and scrolling | GWI
Short-form video is changing sports | GWI
Short-form video is changing sports | GWI
Short-form video is proven to work for less-followed sports, so bigger sports brands should get in on the action.
·gwi.com·
Short-form video is changing sports | GWI
Veganism ain't so hot anymore | GWI
Veganism ain't so hot anymore | GWI
Plant-based food’s addressable market is evolving. Food brands should target flexitarians and those interested in reducing their meat consumption, not just vegans.
·gwi.com·
Veganism ain't so hot anymore | GWI
America’s concern with gun violence is growing | GWI
America’s concern with gun violence is growing | GWI
Americans are now more worried about gun violence than healthcare. As anxiety continues to grow, there's room for brands to explore carefully-considered approaches to the conversation.
·gwi.com·
America’s concern with gun violence is growing | GWI
Connecting the dots: 2024 consumer trends | GWI
Connecting the dots: 2024 consumer trends | GWI
Discover the biggest consumer trends set to dominate 2024, and get ready to supercharge your product, marketing, and business strategies.
·gwi.com·
Connecting the dots: 2024 consumer trends | GWI