Reports, Trends & Stats

Discover the latest trends from our annual global YouTube Culture & Trends report, which looks at how creators are using groundbreaking tools and technologies to take pop culture in an exciting new direction.

Discover global YouTube video trends, and cultural analysis to help you better understand the next generation of creators who are breaking new ground.

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What’s coming next in the world of social media marketing? Here are our predictions for 2024.

With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2024?

We’re sharing 10 social media trends to pay attention to in 2024 — from the return of long-form content to the rise of "nostalgia core".

Stay ahead of the social media curve with Hootsuite’s social trends for 2024. Read the report now and learn how to use each trend to your advantage.

Excitement around AI is rising fast, but it’s outpaced by concerns. Brands need to address consumers’ red flags.

American's from all walk's of life are losing trust in the news they read. Media organizations should prioritize rebuilding public trust, highlighting the authenticity of their work.

Older consumers are using a wider range of social media apps and ecommerce sites, representing a large, untapped opportunity for many brands.

Short-form video is proven to work for less-followed sports, so bigger sports brands should get in on the action.

Plant-based food’s addressable market is evolving. Food brands should target flexitarians and those interested in reducing their meat consumption, not just vegans.

Americans are now more worried about gun violence than healthcare. As anxiety continues to grow, there's room for brands to explore carefully-considered approaches to the conversation.

Discover the biggest consumer trends set to dominate 2024, and get ready to supercharge your product, marketing, and business strategies.