Social Media Trends

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Market and advertise on LinkedIn. Target and reach over 550M professionals around the world. Grow your business with lead generation, content marketing and brand awareness campaigns.

Excitement around AI is rising fast, but it’s outpaced by concerns. Brands need to address consumers’ red flags.

American's from all walk's of life are losing trust in the news they read. Media organizations should prioritize rebuilding public trust, highlighting the authenticity of their work.

Older consumers are using a wider range of social media apps and ecommerce sites, representing a large, untapped opportunity for many brands.

Short-form video is proven to work for less-followed sports, so bigger sports brands should get in on the action.

Plant-based food’s addressable market is evolving. Food brands should target flexitarians and those interested in reducing their meat consumption, not just vegans.

Americans are now more worried about gun violence than healthcare. As anxiety continues to grow, there's room for brands to explore carefully-considered approaches to the conversation.

Enhance your social media strategy by reviewing our 2023 Social Media Map, which features hundreds of live links categorized into 25 distinct categories.

Discover the biggest consumer trends set to dominate 2024, and get ready to supercharge your product, marketing, and business strategies.