Artificial intelligence (AI) is not just a new technology that requires regulation. It is a powerful force that is reshaping daily practices, personal and professional interactions, and environments. For the well-being of humanity it is crucial that this power is used as a force of good. Ethics plays a key role in this process by ensuring that regulations of AI harness its potential while mitigating its risks. AI may be defined in many ways. Get its definition wrong, and any assessment of the ethical challenges of AI becomes science fiction at best or an irresponsible distraction at worst, ...