BBC Radio 4 - Marketing: Hacking the Unconscious, Series 1, From Big Posters to Big DataFrom 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?#examples#opinion#bigdata·bbc.co.uk·Jan 20, 2019BBC Radio 4 - Marketing: Hacking the Unconscious, Series 1, From Big Posters to Big Data