Make Hitler Happy: The Beginning of Mein Kampf, as Told by Coca-Cola
"Make it happy!" Coca-Cola's new marketing campaign exhorts. The campaign, introduced during a Super Bowl commercial, is accompanied by a stunt through which Twitter users reply to negative tweets with the hashtag "#MakeItHappy"; Coca-Cola then transforms those tweets into cute ASCII art. "We turned the hate you found into something happy," @CocaCola chirps.