Ditch the outdated training model! Let's harness the power of marketing to design learning experiences that resonate with learners.
It's time to take a new approach to L&D, one that puts the learner at the center of the process and leverages the power of marketing to create more engaging, relevant, and effective learning experiences. Learn about the primal brain, learner personas, attention-grabbing visuals, and writing good copy to enhance your L&D strategy.
Learning Objectives:
* Harness the power of the lizard brain, and create attention-grabbing learning solutions using good copy and amazing visuals.
* Create learner personas to design learner-centered solutions.
* Design engaging learner journeys.
View the related links & resources at:
https://app.capacities.io/home/b9466872-28ca-4b25-ac69-644b001ce171
This is the fifth post of the Carefully Curated Series for the Spring 2024 semester. I had the chance to visit my undergraduate university campus this past weekend. It was so beautiful, and the vib…
This is the first post of the Carefully Curated Series for the Spring 2024 semester. *Disclaimer: This is NOT an advertisement for Adobe Express. I find this particular suite of tools to be a reall…
During the pandemic, the pivot to emergency remote teaching highlighted the depth and extent of inequalities, particularly in relation to access to resources and literacies, faced by higher education institutions. Imported solutions that failed to take into consideration the constraints and cultures of local contexts were less than successful. The paucity of practitioners with blended and online learning design experience, training and education grounded in diverse contexts made local design for local contexts difficult to carry out. Although there is substantial research and guidance on online learning design, there is an opportunity to create a text deliberately oriented to practice. Further, online learning design, as a field of practice and research, is strongly shaped by research, experiences and practices from a hegemonic centre (usually in the Global North, where peripheries also exist). While many of the textbooks written from this perspective are theoretically useful as a starting point, the disjuncture between theory and practice for practitioners in less well-resourced contexts where local experiences are invisible, can be jarring. This book aims to create a space for learning designers whose voices are insufficiently heard, to share innovative designs within local constraints and, in so doing, reimagine learning design in a way that does not reproduce the binary power relations of centre and periphery.
Translate your name to phonetics with #MyNameIs - a digital name pronunciation tool that helps people share their real names, heritage, identity and pride.
The “secret sauce” behind the world’s most popular online course - Coursera Blog
By Talia Greenblatt-Kolodny, Coursera Partner Learning and Development Manager, and Barbara Oakley, Ramón y Cajal Distinguished Scholar of Global Digital
Is It Time to Rethink the Traditional Grading System? - EdSurge News
Robert Talbert is a math professor, so numbers are his thing. And the way the grading system in education works has long bothered him.That became clear ...
For anyone looking to finally solve that age old question of whether online or face-to-face learning is better, I've made this amazing, time-saving infographic. pic.twitter.com/zicJcimLTr— Tim Fawns (@timbocop) April 13, 2023
“@becksup A few of mine: Sanford's Challenge & Support, Grow's SSDL, @LauraIRendon's Validation, LXD, COI, #HumanizingOL
#HigherEd
#FacDev
#AcademicTwitter”