"LinkedIn is dead now." Heard this a million times. No, it isn't, you just need the right approach: So many founders post randomly and run out of steam in weeks. A strong brand can change the… | Chris Donnelly | 344 comments
"LinkedIn is dead now." Heard this a million times.
No, it isn't, you just need the right approach:
So many founders post randomly and run out of steam in weeks.
A strong brand can change the trajectory of your business.
But only if you have a strategy to scale it properly.
I recorded a 19-minute guide to prepare you for all the recent updates 👇
https://lnkd.in/gQFQcRza
Watch the video to get up to date. Then follow these steps:
(See cheat sheet for the full breakdown)
1. Your North Star
Your personal brand needs one clear North Star for the next 90 days.
Ask yourself:
What does success genuinely look like 12 weeks from now?
2. The Positioning Triangle
Personal brands win when three things overlap:
1. Your expertise
2. A painful market problem
3. Your point of view
3. The Audience Clarity Map
There are only 3 groups you need to speak to:
- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly
4. The Content OS
This is how I structure every content system I build:
1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers
5. The Attention Engine
Consistency in personal brand requires a weekly execution system.
1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)
6. The Trust Ladder Framework
People buy from you because you’ve earned their trust based on:
1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action
7. The Content Feedback Loop
Your audience will always tell you what to create next.
Each week, analyse:
- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated
8. The 3-Level Personal Brand Funnel
A strong personal brand is built to sell.
Your funnel should follow:
1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations
9. The Growth Scorecard
You only need 5 metrics to know if your brand is working:
- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups
Your personal brand is either your biggest asset or a complete time drain.
The difference is the strategy you use to manage it.
What part of your personal brand are you struggling with the most?
Drop a comment below with your thoughts.
If it's the LinkedIn algorithm throwing you off, that's an easy fix.
My recent video is less than 20 minutes should clear up your concerns: https://lnkd.in/gQFQcRza
♻️ Repost to share this system with your network.
And follow Chris Donnelly for more on building your brand. | 344 comments on LinkedIn
