UX

Multivariate tests indicate how various UI elements interact with each other and are a tool for making incremental improvements to a design.

Ultimate guide for designers on all things VR, AR and MR resources

Expert reviews involve the analysis of a design by a UX expert with the goal of identifying usability problems and strengths.

Post-test questionnaires like the SUS measure perceived usability of an entire system; post-task scales suggest of problematic parts of a design.

Customer journey mapping can give you a greater understanding of how your customers are engaging with your brand, and also help you see how your products and services fit into their lives, schedules, …

Over the decade or so I’ve been a UX designer, I’ve run a lot of user tests. They’re a great way to find out how people really behave when…

Information architecture is an often misunderstood job title. Are they designers? developers? managers? All of the above? In this article we'll discuss what information architecture is, why it's relat…

The popularity of Jobs to be Done has exploded in recent years. This has been both good and bad.

Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline.

HADI-циклы для проверки гипотезы и ускорение развития проекта

When planning out product research, I usually have to estimate the number of generative user interviews to conduct. Teams need to know how…

Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

How to create products and services customers want

How to delight our users and exceed their expectations?

В материале использован вольный перевод некоторых отрывков из книги Jobs-To-Be-Done by Intercom.

Design Kit is IDEO.org's platform to learn human-centered design, a creative approach to solving the world's most difficult problems.

Карта сделана общей пользователем Yuryy Granovsky

Карта сделана общей пользователем Yuryy Granovsky

Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.

What does a User Experience Designer do from 9 to 5? Well, a lot of stuff. The list below aggregates most common methods and deliverables…

Canvas collection - A collection of different types of visual templates used for planing and managing. Post includes examples for team, projects and events.

Знаете, что чаще всего у меня спрашивают? Все кому не лень – руководство, пользователи, отдел маркетинга и продаж, техподдержка

Хочу рассказать об инструменте Feature Canvas, над которым работает Никита Ефимов, UX-архитектор, организатор UX-мероприятий в Санкт-Петербурге, да и просто

Surveys often suffer from having too many questions. Many items are redundant or don’t measure what they intend to measure. Even worse, survey items are often the result of “design by committee” with …

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Что такое Jobs To Be Done, как правильно определить ваших конкурентов и понять мотивации ваших пользователей.