John Battelle's Search Blog Where’s The Business Model in Chat-Based Search?
(Outer Limits type stuff. Who will control the horizontal and vertical. Design wauz. Still under Capitalism, so opensource has its work cut out for it despite Deepseek. The question for the future is what happens under emerging Tech and AI. For now, it looks like international competition. One side makes barges, another bridges. One invades, another quarantines. If you designed the supply chain, you likely know how to beat it. Ditches and dams. Same for comms and control. What is great and what is a ghost. The fact that the ads are not in the user's face all the time does not mean that the whole apparatus does not function the same way. And under constitutional balance of power, branches never fully agree anyway. It is always a tension, not unlike fractals or cellular automata at all levels. The dialectic may have other oppositions, the discourse other modes than dialectic, the dynamics than discourse, and so on. It does seem ironic that the provider announcements go out by podcasts and videos rather than just the press releases now, so chat invites multimodal off the bat. Of course, that is generative, therefore subject to disinfo, etc., so the tension, or throttle, on truth persists. And it is global, at scale. Somewhere there is a line between agency and determinism. Whether mammal or machine. The trick is functioning in the human interest rather than nature's unless there is common ground. And another issue is whether DOGE will do no harm, whether hater or earth. A moral is how to test beliefs. What is distribution? Promotion Personalization? Incidentally, there is a new Monopoly after almost a century. If this were the Cornell Method, there would be a blank box for recap or recommendations. BuJo is more interstitial. AI is out there. Hover and hybrid. Ho-hum. Which begs the question how to integrate into TIS.)