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Forrester Says Marketers Are Wasting Resources on Facebook, Twitter
Forrester Says Marketers Are Wasting Resources on Facebook, Twitter
Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on …
·marketingland.com·
Forrester Says Marketers Are Wasting Resources on Facebook, Twitter
Content Marketing Without the Content: Scoop.it's Latest Move
Content Marketing Without the Content: Scoop.it's Latest Move
Back when I first wrote about Scoop.it back at the end of 2010, I described it as “Tumblr without the blogging.” Since then the company has moved towards helping businesses curate online content for their staff and customers. Its latest move is into the increasingly busy area of content marketing. Scoop.it Content Director is a suite of features […]
·thenextweb.com·
Content Marketing Without the Content: Scoop.it's Latest Move