Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on …

Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.

Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology tests.

Back when I first wrote about Scoop.it back at the end of 2010, I described it as “Tumblr without the blogging.” Since then the company has moved towards helping businesses curate online content for their staff and customers. Its latest move is into the increasingly busy area of content marketing. Scoop.it Content Director is a suite of features […]

The secret to reddit marketing is to use it as a community management tool first and content marketing tool second. Here's how to get started.

Butter, a new social media app, recently released a white paper that attempts to answer a (digital)-age-old question: How are millennials spending their time on the Internet?

Which brands are slaying the social media campaign game in 2019? Check out these 25 great examples across Twitter, Facebook, and Instagram.

ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads.

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