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Before you start using Google Analytics, be sure to identify your key performance indicators. Otherwise, it's hard to know what to monitor.

Resources for targeting influencers, creating campaigns, distributing content, and monitoring & measuring.

Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on …

You don't need to apologize for anything that makes you happy. Even if sometimes you think you should.

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council share the one PR strategy th...

A summary of common idioms and visual language found in Chinese smartphone apps.

Rafflecopter is the world's easiest way to run a giveaway online. Sign up for free!

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape.

As you read this, wiggle your toes. Feel the way they push against your shoes, and the weight of your feet on the floor. Really think about what your feet feel like right now - their heaviness.

Before I speculate about what 2015 holds for authors, publishers and readers, let's reflect for a moment about how self publishing has transformed the bo...

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter…

Last Friday was the eight-year anniversary of the announcement of the iPhone, the event that began the mobile epoch. It was, though, an Apple rumor that to my mind illustrated just how much the wor…

This blog addresses the dreaded iOS hamburger menu and why Redbooth's Product & Design team decided to banish it from our app. Click to read more now!

Working long hours is not a badge of honour. Instead we should be focusing on efficiency, by working smarter and not harder.

Mobile analytics provider App Annie, the market leader in the app measurement business today, is out this morning with its annual report that takes a look back at the app trends that defined the past year. The report includes a look at app category growth, like the expansion of mobile messaging services, mobile video streaming, […]

Ethan Czahor's tweets began disappearing today after news broke Monday that he had been hired by Jeb Bush. Czahor resigned Tuesday.

Good news for Seattle entrepreneurs: Galvanize is opening up a huge new space in Pioneer Square. The Denver-based company’s hybrid model combines tech office space with a programming school, access to…

I was talking to someone who works on one of those half-dozen or so apps that we tend to associate with teenagers: the ones that were built around some novel concept that distracted us for a few years while they ...

We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of branded content.

Working from one editorial calendar is essential for the long-term success of your blog.

Back in the 1980s I played guitar. Yes, I’m that old. I learned from books and by playing along with CDs, and I jacked my Charvel guitar (awesome) into a Session guitar amp (terrible), and I never really got any better. Now, 30-odd years later, I’m at it again. And like most things, except mobile

Money is fun but it’s also filthy. Literally

Harness word-of-mouth from influential people in a cost-effective campaign.

I originally wrote this for my friends and family in 2015, to explain why the latest Facebook privacy policy is really harmful. It’s since been read by over ...

Facebook is rolling out relevance scores to help advertisers understand what is and isn't working. Here's what it means for your ads...