Blog posts

Screen performance data and new research indicate that users will scroll to find information and items below the fold.

<p>The most basic rule of thumb is that for every site the user should be able to understand what your site is about by the information presented to them above the fold. If they have to scroll to even discover what the site is, its success is unlikely.</p> <p>Functionality that is essential to business strategy should remain (or at least begin) above the fold.</p>

"Many people," Kornell noted, "have had the experience of listening to a computer instructor open a menu and go through a series of steps. Then you try to do it, and you don't even know which menu or what the first step is. If you are passively following along, you won't remember it as well as if you're forced to do it yourself. Active learning is much harder, but if you can do it successfully, you will remember it much better in the long run.

<p>I admit to having overlooked <code>alt</code> text. Until a year ago I sniffed at the idea of creating useful <code>alt</code> text for images. “If a user is blind,” I reasoned, “what does he care that I have a photograph of the university tower on my website?”</p> <p>My fellow designer shrugged. “Well, I guess if you don’t really care about what the image <em>says</em>,” she said slowly, “you really don’t need it in the first place.”</p>

But the point is that these writers and researchers totally ignore or overlook people like me who were the earliest users and adapters, and are ourselves ‘natives’. Or more properly, we’re <em>pioneers</em>, since we’re the ones who built, tested, and worked the bugs out of many of these things. We were the people in the university computer labs, or in the military communications shops, who put this technology to real-world use, and, when we could, started bragging about it to our outside friends.