ScreenToGif - Record your screen, edit and save as a gif, video or other formats
Free tool for creating screencasts as gif or other files. If you need a very quick demo of how to do something, this looks like a good option.
Branching scenario tool for simulations, interactive videos, and more. This has a clear emphasis on both including a range of multimedia plus tracking interaction data.
However, the way they track data is by hosting it themselves, which affects the pricing model. The pricing is $4/user/month–which seems really high to me, considering that’s more than some full-blown LMSs that can host hundreds of courses. They have a minimum of 50 users, which means the minimum cost is $200/month. Even if the tool is great, I think that’s would be a hard sell for most organizations.