Clarissa Neville

Is a Fractional CIO or Fractional CIO Right for Your Business?

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Technology is key to modern business, whether it’s cybersecurity or digital transformation. To manage IT infrastructure effectively businesses often hire a Chief Information Officer (CIO) to oversee technology strategy and align IT with business goals. But not all businesses need a full time CIO and many are turning to a Fractional CIO as a cost […]

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February 22, 2025 at 01:42AM

Major Events of the Crypto World in 2024: What Has Changed?

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The year of 2024 became a real accelerator of change for the crypto world. It was as if every piece of the puzzle — from Bitcoin halving to the revival of NFTs and political events — came together to create a powerful momentum for the industry. It was the year when technology and economics merged, […]

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February 19, 2025 at 04:42PM

How Programmatic Advertising Companies Use AI & Machine Learning

https://clarissaneville.blogspot.com/2025/02/how-programmatic-advertising-companies.html

So, what’s the real magic of machine learning and artificial intelligence in advertising? For marketers, it’s the ability to deliver unique and personalized user experiences on programmatic platforms. These algorithms allow businesses to work with data better and adjust their advertising strategies in real-time. Today, AdTech companies are evolving and innovating and smart technologies like […]

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February 17, 2025 at 11:42PM

5 Common Mistakes When Designing Your Shopify Store and How an Agency Can Help

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Building a Shopify store? Did you know the average conversion rate across all devices is only 1.4%? That means out of 100 visitors, only one or two will buy. Such statistics highlight just how important design is. Even small design flaws can deter potential customers and mean missed sales. Designing a Shopify store isn’t just […]

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February 15, 2025 at 01:42AM

Shopify & AI Integration: Creating Personalized Shopping Experiences That Convert

https://clarissaneville.blogspot.com/2025/02/shopify-ai-integration-creating.html

So, you’re an e-commerce store owner or a marketer looking to enhance your website’s shopping experience for your customers.  You’ve perfectly articulated your product offerings and created a seamless online store on Shopify. (Well, that’s what you think you’ve tried to do.) However, you still fail to convert your potential customers and establish yourself in […]

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February 14, 2025 at 07:42PM

Generative AI Product Development: Disruptive Prototyping and Design

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The mother of invention is always a necessity, but for the time being, the invention is becoming the force that creates new needs in the present-day world. This is the impact of generative AI, the real game-changer in product development, which is changing by leaps and bounds. Generative AI has started to enable companies to […]

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February 14, 2025 at 02:42AM

Bringing the Personal Trainer Home – How AI is Democratizing Fitness

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Personal training has long been the gold standard for achieving fitness goals, but high costs and time commitments have made it inaccessible for many; the industry is at a crossroads. New advances in artificial intelligence and computer vision have opened up a way to solve a long-standing problem in the fitness industry: how to provide […]

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February 12, 2025 at 02:42AM

From Correlation to Causation: How AI is Transforming Decision-Making Across Industries

https://clarissaneville.blogspot.com/2025/01/from-correlation-to-causation-how-ai-is.html

AI is changing decision making. A recent survey found 96% of business leaders think AI will change how decisions are made. But this isn’t just about speed – it’s about understanding the “why” behind the data. For years businesses used correlation based observations to make sense of their markets. They could see trends but often […]

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January 31, 2025 at 10:42PM

From Kanban to Scrum and back: how to find your flow as a startup

https://clarissaneville.blogspot.com/2025/01/from-kanban-to-scrum-and-back-how-to.html

At Blask, we’ve figured out the hard way that growing fast doesn’t always mean getting things done faster. In this article, I, George Gaievsky, CPO at Blask, talk through our experience with project management frameworks — from trying out Kanban in the beginning, switching to Scrum for a while, and then realizing that Kanban was […]

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January 31, 2025 at 10:42PM

10 Innovative Micro SaaS Ideas to Launch a Profitable Startup in 2025

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You’ve probably heard of SaaS (Software as a Service) or know a lot about it. If not, here’s the CliffsNotes version: SaaS has changed the way businesses operate. But there’s a new segment gaining traction in the business world — Micro SaaS. Not familiar with traditional SaaS? Don’t worry. In this post we’ll break down […]

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January 30, 2025 at 05:42AM

Tips for Successful Email Marketing Campaigns

https://clarissaneville.blogspot.com/2025/01/tips-for-successful-email-marketing.html

Successful Email Marketing Campaign strategies are failing at an alarming rate—85% of emails never even get opened. That’s billions of messages, wasted. What’s going wrong? It’s not just spam filters or bad subject lines. It’s that most marketers still treat email like it’s 2010. Brands that win today? They create hyper-personalized, behavior triggered sequences that […]

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January 30, 2025 at 04:42AM

Lifecycle Assessment: Ensuring Longevity and Eco-Friendliness in Construction

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Life Cycle Assessment (LCA) in construction is changing how we measure sustainability. Here’s a stat: over 50% of a building’s total carbon footprint comes after construction—energy use, maintenance and demolition. Yet most sustainability efforts focus on materials and initial emissions. What if buildings were designed not to last but to evolve? That’s the promise of […]

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January 30, 2025 at 02:42AM

Data Privacy in Workplace Analytics: Ensuring Compliance and Trust

https://clarissaneville.blogspot.com/2025/01/data-privacy-in-workplace-analytics.html

Data Privacy in Workplace Analytics is a topic that’s talked about but not fully understood. Did you know 60% of employees don’t know how their workplace data is being collected let alone how it’s being used? This huge gap in awareness highlights the thin line between using analytics for productivity and invading personal privacy. I […]

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January 29, 2025 at 01:42AM

Unlocking the Power of Generative AI Techniques for Intelligent and Context-Aware Systems

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Generative AI is a game changer across industries, solving complex problems. Its evolution is grounded in advanced techniques that allow AI to generate human like text, images and other content. Of these techniques Chain of Thought Reasoning (COTR) and Retrieval Augmented Generation (RAG) are the most versatile and applicable. These methods don’t just improve output […]

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January 28, 2025 at 09:42PM

How to trade crypto safely

https://clarissaneville.blogspot.com/2025/01/how-to-trade-crypto-safely.html

Trade crypto safely—but how? Here’s a shocking fact: over $3.8 billion was stolen in 2023, mostly due to hacking and scams. It’s not just the big players getting hit; everyday traders can lose their money in seconds. Yet, with so much money flowing into the space, people can’t help themselves. What most people don’t know […]

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January 27, 2025 at 11:42PM

Boosting Efficiency in Clinical Trials with an eTMF

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The clinical trial landscape is getting more complex with more regulations, bigger collaborations and increasing costs. Managing trial documentation has never been more important. The electronic Trial Master File (eTMF) has become the preferred solution, simplifying processes and delivering big efficiency gains across all trial phases. Did you know that an electronic Trial Master File […]

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January 25, 2025 at 07:42AM

Serhii Tokarev: Roosh Ventures Propels Jome Forward with New Investment

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Ukrainian-founded startup Jome recently announced the successful closure of its $9.8 million Series A funding round. Among the investors in the round was Roosh Ventures, co-founded by Serhii Tokarev. Sharing the news on LinkedIn, Tokarev expressed his enthusiasm: “Excited to announce that Roosh Ventures invests in Jome, a platform that helps people find new construction homes […]

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January 24, 2025 at 04:42PM

AI, Digital Twins and Advanced Automation: Accelerating Enterprise Innovation

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In an age where technology is disrupting even the most traditional of industries, AI based digital twins and advanced- automation are becoming the powerhouses of next gen business models. CTOs to operations heads are now realizing how advanced analytics, machine learning (ML) and sensor data can be used to predict breakdowns, optimize resource allocation and […]

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January 24, 2025 at 01:42PM

Regional Differences in IT Service Providers

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The regional differences in specialization of IT service providers across the United States reveals a fascinating pattern of regional specializations, pricing structures, and technological focus areas. For example did you know over 60% of cybersecurity companies in the US are on the East Coast, while the West Coast is the hub for cloud computing? These […]

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January 21, 2025 at 07:42PM

Phone-Tied Life: How To Avoid Cheap Dopamine

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Phone-life has rewired how we find pleasure. Did you know the average person taps, swipes or clicks their phone over 2,600 times a day? Remember this: you’re a kid and you have your first keypad mobile phone. The excitement is high. You can send SMS, check in with your friends anytime and exchange music via […]

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January 21, 2025 at 04:42PM

Building a Global Security Technology Brand

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Building a global security technology company begins with solving a real-world problem. Nearly 30 years ago, I was working in Buenos Aires when I noticed a critical gap in the vehicle security market: most solutions were too expensive for the average person or didn’t provide adequate protection. This observation started a journey that would take […]

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January 15, 2025 at 07:42AM

How AI and Big Data Are Reshaping Global Marketing

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AI and Big Data are changing marketing in ways we never thought possible just 10 years ago. 79% of consumers expect brands to use AI driven insights to personalise their experience. Yet only 35% of businesses feel equipped to deliver. That’s where the biggest changes in global marketing are happening. AI algorithms can now analyse […]

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January 14, 2025 at 11:42PM

Scanning Drivers Online: The Easy Way to Update Your PC

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Drivers are essential for your PC’s operation. They act as the communication bridge between your computer’s hardware and the operating system, ensuring everything runs smoothly. Without proper drivers, your PC may not function as intended, leading to hardware malfunctions and software issues. Keeping drivers up-to-date can be a real challenge for many users. Here’s why: […]

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January 11, 2025 at 12:42AM

Future-Proofing Call Centers with AI-Driven Workforce Management Solutions

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Future proofing call centres isn’t just about better scripts or faster answers anymore. It’s about adapting to a technological earthquake. Did you know by 2030 up to 30% of repetitive tasks will be fully automated by AI? Not just clerical work, decision making processes previously thought to require human intuition. For call centres this is […]

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January 07, 2025 at 01:42AM

Choosing the Right Filament: PETG, ABS, or ASA for Your 3D Prints

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PETG, ABS, or ASA—sounds like a mess of letters, right? But these three materials make up over 70% of all professional 3D printed parts globally. That’s not just hobbyists printing gadgets in their garages; we’re talking prototypes for aerospace, automotive parts and even medical devices. Who knew? Each material has its strengths, quirks and downright […]

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January 03, 2025 at 01:42AM

Complexity Made Reliable: Functional Futures

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Today’s business domains – from supply chain to telecommunications to banking – need software solutions for more complex problems. Functional programming (FP) is the answer by breaking down problems into roles and processes – each addressed by a specific function. Easy to understand and manage, FP is robust, scales well and can be used with […]

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December 24, 2024 at 07:42AM

From Data to Decisions: How Strategic Analytics is Reshaping Enterprise Partner Programs

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Enterprise partner programs have moved from transactional reseller models to dynamic ecosystems full of opportunity that drive significant business value. Having spearheaded large-scale reengineering effort initiatives that have also involved revolutionizing partner ecosystems, I’ve witnessed firsthand how strategic analytics are fundamentally reshaping these vital business relationships. What’s so cool about this evolution is the sheer […]

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December 24, 2024 at 04:42AM

Blockchain Applications Beyond Cryptocurrency in Enterprise IT

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Blockchain isn’t just changing finance – it’s changing how businesses work. Did you know Walmart reduced food contamination tracing times from 7 days to 2.2 seconds using blockchain? That’s not a typo – seconds. This isn’t about Bitcoin or Ethereum anymore. It’s about a system that keeps supply chains unbroken, intellectual property secure and sensitive […]

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December 20, 2024 at 05:42AM

How to Find a Vendor Who Aligns With Your Business Goals — the Best IoT App Development Company

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The Best IoT App Development Company may not have the flashiest portfolio or the lowest rates. Did you know 83% of IoT initiatives fail because of misalignment between business objectives and vendor capabilities? That’s a crazy number but it shows a huge gap: the wrong partner can kill even the best idea. Think about this. […]

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December 20, 2024 at 02:42AM

Seamless Integration of Edge Computing with Scalable Data Storage Solutions

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In 2024, the edge computing market is projected to reach $13.66 billion, with expectations to soar to $181.96 billion by 2032. This rapid growth underscores a pivotal shift: processing data closer to its source to reduce latency and enhance real-time decision-making. It is extremely important to handle large volumes of data with low latency. Edge […]

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December 19, 2024 at 12:42AM