Product Management

This is part 2 in a series of articles about measuring Key Experience Indicators (KEIs). In this series I go deeper into the Google HEART…

How to build in high exit costs so your customers never leave

Last year, my partner Marty Cagan wrote a blog post called “My Favorite Interview Question” which asks a candidate whether or not they…

Last year while thinking about product management in infrastructure I read Cagan's Inspired, which I thought was a very solid book. I just finished reading Perri's Escaping the Build Trap, which is similarly excellent, and I've written up some notes.

Wondering what the problem-solution fit is?In this article, you will find everything you need to know about it. Click here to learn more.

Fareed Mosavat is a Reforge EIR and former Director of Product at Slack , focused on growth in the freemium, self-service business. Previously, he led growth and product teams at Instacart and Zynga . Fareed is one of Silicon Valley’s foremost experts on product-led growth and has a deep backgr

Abhishek Bambha describes how and why he uses t-shirt sizes as a method to categorize time estimates for software projects.

With the right email strategy, your product update emails could be doing way more for you. If you've got an app or a SaaS business, check this out.

Performance reviews don't have to suck. This former Airbnb product lead shows managers how to get them right.

While Product Market Fit isn't the only thing that matters, it is  important, so it makes sense that there are no shortage of blog posts explaining Product Market Fit , and how to get it.  Instead of echoing the many great Product Market Fit explainer posts out there, I'm going

In product development, there is no such thing as small product changes. What seems like a two-minute job can often turn into a two-hour job when the bigger picture isn’t considered.

As product designers we spend a lot of time trying to understand user friction and solve for it in the products we build. Doing so is…

Upgrade your user, not your product. Don’t build better cameras — build better photographers.

If the craft of Product Management is often mired in ambiguity, managing product managers is ambiguity².

Real growth comes from somewhere deeper than growth hacking. Growth at your company should be everyone's job. It's too important to hack it.

Fareed Mosavat is a Reforge EIR and former Director of Product at Slack , focused on growth in the freemium, self-service business. Previously, he led growth and product teams at Instacart , Zynga , and other startups. Fareed is one of Silicon Valley’s foremost experts on product-led growth in b

Read or Download How to Collect Customer Feedback That’s Actually Valuable from our The Ultimate Guide to Customer Support e-book for FREE and start learning today!

Des Traynor and Paul Adams deep dive into the process of roadmapping - why it's important and how it should evolve as your company scales.

A successful feature launch can drive product engagement. An invisible feature is just wasted dev time. Learn how to announce features with these techniques and examples.

Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive growth. He explains the nature

Positioning, as a concept has been around for decade. However just because you know WHAT positioning is, doesn’t mean you understand HOW to do it. And that’s where the problem lies. The things that make you unique are the reason your offering deserves to exist in the first place. You’ll learn how to make your awesomeness obvious. Speaker’s Bio : April Dunford is the CEO of Sprintly. She has run Product, Marketing, Sales and Operations teams at a series of 6 successful startups. She is an active board member, advisor and mentor. She is the author of the upcoming book Positioning for Growth, ...

An introduction to product strategy with examples of north star metrics across industries.

In May 2019, ConvertKit has sent 851,000,000 emails and enabled $273,482,000 in earnings for its 19,000 customers over the previous 12 months. How?