Business and Industry

Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Put simply, copywriting is writing to persuade, convert, and sell …

f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many …

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

This means that searches are now much more focused on the area in general. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Why would someone purchase this particular product? Prior to the update, short and spammy pages were a common sight. Is this …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Good content is important, but it also needs to rank high on SERPs if …

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Get a clear understanding of what is Search Engine Marketing and its different branches …

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The search engines are always trying to improve the quality of their results and because of this …

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google delivers results based on the geographic

SEO is technical, complicated, time-consuming and potentially dangerous. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Write posts on a regular basis. Focus on your industry and on your client’s needs! In …

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. SEO-friendly content doesn’t have to be difficult or time-co

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. When developing …

An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Besides voice search and Google’s focus on that, more is changing in …

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it c

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link …