Education

SEO Tips and Advice

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. One approach is to …

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a …

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that throug…

If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of signals. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if …

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc …

Make sure your content is highly readable

Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Whether…