Don't forget about javascript
Finance and Financial Services
The steps needed for putting SERPs into action
At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …
Start simple, but don't forget mobile search
If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s …
Measure and Improve by paying attention to meta tags
Remember that mobile search make the web go round
Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways to get do follow links is the …
Don't forget about gateway sites
Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst ra…
What your mum didn't tell you about forums
This story about sitemaps will haunt you forever
Don’t duplicate title tags across your website, as this can negatively impact your visibility Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. In the world of SEO, there is speculation …
Don't miss out plugins from your detailed marketing checklist
We've reached a tipping point when it comes to duplication
When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. These tools can provide information about duplicated content whether it is on …
Adopt a monetisation first approach before putting efforts into scraping
Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior …
Understand about nofollow links
Unexpected ways sitemaps can help with getting your website noticed
Less is always better when it comes to authority sites
Layout, formatting and keyword stuffing combine to make great SEO
The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines …
Unlocking the mystery of analysis
Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Effective search acquisition begins with learning more about your customers and what they’re searching for …
Great ideas about LSI to share with your colleagues
Google ranking factors can be affected by 301 redirects
When developing searcher personas, you generally classify and identify search query categories from the list of queries you’ve built. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The latest Panda update has much the same …
Planning is a crucial part of any SEO campaign
Make your site faster than the rest
Reasons why you cannot learn indexed pages well