Product

Want to find the right data about your customers' behavior? AARRR framework is a set of five user-behavior metrics that businesses should be tracking.

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. Most folks are looking fo

A collection of frameworks and best practices for building great products

We surveyed 2,500+ product managers about their favorite frameworks and strategies. So, what are the most popular prioritization frameworks of 2020?

Overview In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve explained that the context typically needs to be the product vision, and […]

The 6 steps for running unmoderated usability testing are: define study goals, select testing software, write task descriptions, pilot the test, recruit participants, and analyze the results.

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea

Product-market fit is “the only thing that matters” early on in the startup journey, wrote Marc Andreessen in June 2007. Conventionally, product-market fit comes down to early signals that the market has voted your product as the best …

Is your team suffering from one of these common product development challenges? If so, they might exhibit some specific signs and symptoms.

⚠️ this article is regularly updated with new tools I discover and the best one recommended in the comments ⚠️

A step-by-step, in-depth guide to using the Kano Model to prioritize your backlog for customer satisfaction and delight

An in-depth overview of 20 product prioritization techniques and a periodic table to make sense of them all.

The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and show how it should be applied.

Answer (1 of 6): Great discussion… I’ll add one vital metric: Feature Engagement. Product revenue is a poor metric for PM performance. Sales and marketing can take a lot of credit (or blame) for good or bad revenue numbers. What share can be truly attributed to Product Management? Worse still, ...