Bumble to lay off one-third of its workforce as dating apps struggle
Mass layoffs at dating app provider Bumble are the latest sign that more people are splitting from the high-tech way of making connections. With Treena Orchard
Burned Haystack Dating Method™ Critical Discourse Analysis of Successful Dating Profiles:
The Burned Haystack Method is a dating strategy that encourages users to actively block profiles that don't meet their standards, making it easier to find suitable matches. This approach focuses on being selective and efficient in online dating, reducing time spent on unproductive interactions.
Are dating apps keeping you single? Mozilla Explains: Dating apps, AI and collaborative filtering
Dating app usage is on the rise. If you're one of the millions of people looking for love online, you might be wondering, how does the app know who to show you next?
Meeting people in real life is hard, maybe harder these days than ever before. When you meet someone in real life and want to ask them on a date, you’re taking a big risk. And we’re all hyper-aware of that risk, well, most of us. The odd thing about this is that even with all of their issues, dating apps seem to work.
Dating apps promise a ‘digital fix’ to the ‘messy’ matter of love by means of datafication and algorithmic matching, realising a platformisation of romance commonly understood through notions of a market’s rationality and efficiency. Reflecting on the findings of a small-scale qualitative research on the use of dating apps among young adults in London, we problematise this view and argue that the specific form of marketisation articulated by dating apps is entrepreneurial in kind, whereby individuals act as brands facing the structural uncertainty of interacting with ‘quasi-strangers’. In so doing, we argue, dating app users enact a Luhmanian notion of interpersonal trust, built on the assessment of the risk of interacting with unfamiliar others that is typical of digitally mediated contexts dominated by reputational logics. From a sociocultural perspective, dating apps emerge as sociotechnical apparatuses that remediate the demand to rationally choose a partner while at the same time reproducing the (im)possibility of doing so. In this respect, far from offering a new form of efficiency, they (re)produce the ontological uncertainty (Illouz, 2019) that characterises lovers as entrepreneurs.