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Coursera and 2U: MOOCs are Designed to Compete with Google AdWords. –
Coursera and 2U: MOOCs are Designed to Compete with Google AdWords. –

MOOCs are more or less explicitly considered to be useful primarily as marketing tools rather than educational experiences... MOOCs have become advertising tools to attract students into more lucrative degree programs run by OPMs. As more degree programs have gone online (driven, in part, by the success of the OPMs themselves), the cost of advertising using relevant search keywords Google AdWords has gone up. Because demand for them has gone up.

MOOCs are attempting to disrupt Google AdWords in education.

·eliterate.us·
Coursera and 2U: MOOCs are Designed to Compete with Google AdWords. –