Public
Instagram scaled from 0 to 14 million users in just over a year, from October 2010 to December 2011. They did this with only 3 engineers.
They did this by following 3 key principles and having a reliable tech stack.
The question of "pride" in relation to the employee/employer relationship comes up a lot in internal surveys, in my experience. This paper seems to seek to take a fairly technical approach to understanding the importance and impact.
It does raise the more general question though: what does it really mean to be proud of your employer?
Someone has suggested to me, without any sources cited, that DC Thomson was a supporter of the Nazi regime back in the 1930s (similar to the history of the Daily Mail, it seems).
I've gone looking for evidence of this claim and found nothing; I did find this though, which was kind of interesting.