Public
The question of "pride" in relation to the employee/employer relationship comes up a lot in internal surveys, in my experience. This paper seems to seek to take a fairly technical approach to understanding the importance and impact.
It does raise the more general question though: what does it really mean to be proud of your employer?
Someone has suggested to me, without any sources cited, that DC Thomson was a supporter of the Nazi regime back in the 1930s (similar to the history of the Daily Mail, it seems).
I've gone looking for evidence of this claim and found nothing; I did find this though, which was kind of interesting.
Hey! You! Yes, you! Looking for a senior hacker role? Want to work for the second biggest creator of comics called DC¹? Fancy working in a team and environment that, in my experience, is the nicest group of folk I’ve worked with in the 35 years I’ve been banging on keyboards for money? Think you could cope working with me? (Okay, fine, forget that last part).
Perhaps know someone who might like that?
1: I think. Honestly, I’ve not actually fact-checked that.