Dave's Library

People want to know what they’re working toward and why.

Mission Statement (What You Do): A one-sentence statement describing the reason an org exists, used to guide decisions, priorities, and actions.

A mission statement doesn’t just guide a company’s actions and principles, it tells the world what you stand for and what people should expect from an organization. Mylan Pharmaceuticals is a company that has lost sight of its mission statement.

I want to show you why most mission statements are so terrible. Let's say you founded a pizza parlor. And your first idea for a mission statement is somethin...

It's been his beat for 17 years. Now Deon Joseph sees an interest in Skid Row that didn't exist when downtown Los Angeles was a shell no one visited.