Beyoncé's ex-digital strategy head shares what he learned from the star and his experience engaging with her fan community, the Beyhive, online.

Why you’ve probably never heard of the most popular Netflix show in the world

“I don’t want to send this pitch to a list of every single podcaster in the world, but we have to get the word out.”

Chief executives say they understand what marketing chiefs do. Not all CMOs agree.

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself. In this article a branding thought leader and a professional dating coach present a guide to creating your personal brand. It’s an intentional, strategic practice in which you craft and express your own value proposition, and it involves seven steps: (1) Define your purpose by exploring your mission, passion, and strengths, and thinking about whom you want to make a difference to and how. (2) Audit your personal brand equity by cataloging your credentials, doing a self-assessment, and researching how other people view you. (3) Construct your personal narrative by identifying memorable, resonant stories that will best convey your brand. (4) Embody your brand by paying attention to the message you’re sending in every social interaction. (5) Communicate your brand through speeches, social media, the press, and other channels. (6) Socialize your brand by getting influential people to share your stories. (7) Reevaluate and adjust your brand by doing an annual audit to find deficits to fix and strengths to build on. This process will not only allow you to better control your image and the impact you have on the world but also help you uncover and share the unique abilities you have to offer it.

Learn the prompt crafting knowledge and skills you need to become your company’s expert on generative AI for marketing content creation.

If done well, the 9-word email works like magic. There are always potential customers among your stale leads. The strategy is a quick path to re-engagement.

Bain

Kai Ryssdal

With its latest short film about men is Gillette acting with purpose? Or, is it purpose-washing?

The company is also looking to decrease ad breaks during additional shows outside of the lucrative prime-time slots.

Learn how Amazon works backwards from the customer, rather than starting with an idea for a product

It's the fastest, easiest way to ensure your emails get read while also building a deeper connection with your readers.

Steve Jobs, back in the day, telling us how simple brands really need to be.

The term may make you grit your teeth, but “thought leadership” can be more than just another bland marketing strategy.

My clients love me! A customer told me I saved his life! I just had lunch with Popular Jane Entrepreneur, she’s so awesome! I wasn’t that impressed with Famous Joe Entrepreneur, I would have done this, this, and this! Ick. This is what self-promotion often sounds like online.