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A New Approach to Building Your Personal Brand
A New Approach to Building Your Personal Brand
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself. In this article a branding thought leader and a professional dating coach present a guide to creating your personal brand. It’s an intentional, strategic practice in which you craft and express your own value proposition, and it involves seven steps: (1) Define your purpose by exploring your mission, passion, and strengths, and thinking about whom you want to make a difference to and how. (2) Audit your personal brand equity by cataloging your credentials, doing a self-assessment, and researching how other people view you. (3) Construct your personal narrative by identifying memorable, resonant stories that will best convey your brand. (4) Embody your brand by paying attention to the message you’re sending in every social interaction. (5) Communicate your brand through speeches, social media, the press, and other channels. (6) Socialize your brand by getting influential people to share your stories. (7) Reevaluate and adjust your brand by doing an annual audit to find deficits to fix and strengths to build on. This process will not only allow you to better control your image and the impact you have on the world but also help you uncover and share the unique abilities you have to offer it.
·hbr.org·
A New Approach to Building Your Personal Brand
At Work With Lisa Cummings, Leader of Strengths | J2C
At Work With Lisa Cummings, Leader of Strengths | J2C
Lisa Cummings is the creator of Lead Through Strengths, where she helps people find and leverage their strengths at work specifically, but translates them to their personal lives as well. She has 20 years of experience and practice in building strengths instead of fixing and filling gaps within yourself. Lisa uses her own strengths (positivity
·advice.j2c.com·
At Work With Lisa Cummings, Leader of Strengths | J2C