Learning the unspoken rules for writing professional emails can improve how competent you appear in the eyes of colleagues. 00:00 Why bother with email etiquette? 01:19 Include CTA in subject line 02:13 One email thread per topic 02:48 Manage recipients 03:27 Start with the main point 04:30 Summarize in your reply 05:10 Hyperlink whenever possible 05:38 Change default setting to "Reply" (not "Reply all") 06:06 Change undo send options In this HBR collaboration with YouTube creator Jeff Su (https://www.youtube.com/c/JeffSu), you'll learn how to better organize your communications and avoid a lot of rookie mistakes that can lead to embarrassment or worse. Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #Email #Etiquette

If done well, the 9-word email works like magic. There are always potential customers among your stale leads. The strategy is a quick path to re-engagement.

You want to write messages that are short and sweet—but not too short or too sweet.