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A New Approach to Building Your Personal Brand
A New Approach to Building Your Personal Brand
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself. In this article a branding thought leader and a professional dating coach present a guide to creating your personal brand. It’s an intentional, strategic practice in which you craft and express your own value proposition, and it involves seven steps: (1) Define your purpose by exploring your mission, passion, and strengths, and thinking about whom you want to make a difference to and how. (2) Audit your personal brand equity by cataloging your credentials, doing a self-assessment, and researching how other people view you. (3) Construct your personal narrative by identifying memorable, resonant stories that will best convey your brand. (4) Embody your brand by paying attention to the message you’re sending in every social interaction. (5) Communicate your brand through speeches, social media, the press, and other channels. (6) Socialize your brand by getting influential people to share your stories. (7) Reevaluate and adjust your brand by doing an annual audit to find deficits to fix and strengths to build on. This process will not only allow you to better control your image and the impact you have on the world but also help you uncover and share the unique abilities you have to offer it.
·hbr.org·
A New Approach to Building Your Personal Brand
How to Self-Promote Without Sounding Like a Conceited Jerk | Beth Buelow, PCC | LinkedIn
How to Self-Promote Without Sounding Like a Conceited Jerk | Beth Buelow, PCC | LinkedIn
My clients love me! A customer told me I saved his life! I just had lunch with Popular Jane Entrepreneur, she’s so awesome! I wasn’t that impressed with Famous Joe Entrepreneur, I would have done this, this, and this! Ick. This is what self-promotion often sounds like online.
·linkedin.com·
How to Self-Promote Without Sounding Like a Conceited Jerk | Beth Buelow, PCC | LinkedIn