The Digerati! (Published 1995)
WE HAVE TO WRAP OUR brains around 3.05 for a second." John Battelle, the managing editor of Wired, is using softwarespeak to start a meeting about the fifth issue of the magazine's third year. But Louis Rossetto seems to be somewhere else. Wearing sneakers and jeans, his wavy gray hair yanked back into a ponytail, curly wisps escaping around the sides, he stares blankly into space, like some cocky kid on an internship. Actually, he's Wired's 45-year-old editor and publisher, looking lost in a daydream . . . about how he trounced the mass media, maybe, those Second Wave dinosaurs who wouldn't know an Ethernet if somebody hacked one directly into their brainstem. . . . Rossetto props himself up on a bony elbow. The daydream would go like this: He lopes through the streets of Manhattan -- a tall, skinny figure -- with his partner in romance and business, Jane Metcalfe. It's 1991 and they have no jobs. They're looking for money to start a new magazine about the Digital Generation, whom they call "the most powerful people on the planet today."