With (Far) Fewer Followers, Mastodon Generates More Engagement Than Twitter. Why? — Notes by Rodrigo Ghedin
A recurring comment from people who post stuff on the internet and give Mastodon/fediverse a try is the (high) engagement and reach they get there. Even with much smaller audiences than at Twitter, posts usually get more likes, “boosts” (RTs), and clicks. How can that be? Wall Street Journal tech columnist Christopher Mims has a good hypothesis: To me, the answer is pretty simple: Twitter tries to aggregate as much attention as possible around stuff that goes mega-viral.