Where the Intention Economy Beats the Attention EconomyThere’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention…#$#Media ⁔⁔#Ad-Tech#Social Web#Market Tools·blogs.harvard.edu·Nov 14, 2021Where the Intention Economy Beats the Attention Economy
