Apple has released a free web app that lets podcasters create artwork and links to promote their shows on Apple Podcasts. The app offers several customization options that should appeal to a wide variety of creators who want to market their shows on Apple’s service. Still, there are a couple of limitations worth keeping in

Artists are struggling to engage with their audiences online, but the virality of the short-form video platform is coming at an opportune time for the genre—challenging how music is packaged, shared and listened to.

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There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention…