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Apple Finds Its Next Big Business: Showing Ads on Your iPhone
Apple Finds Its Next Big Business: Showing Ads on Your iPhone
Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Also: The company slows its pace of acquiring startups, and Peloton embarks on a major overhaul.
·bloomberg.com·
Apple Finds Its Next Big Business: Showing Ads on Your iPhone
Twitter sues Elon Musk to hold him to $44 billion deal
Twitter sues Elon Musk to hold him to $44 billion deal
Twitter Inc sued Elon Musk on Tuesday for violating his $44 billion deal to buy the social media platform and asked a Delaware court to order the world's richest person to complete the merger at the agreed $54.20 per Twitter share.
·reuters.com·
Twitter sues Elon Musk to hold him to $44 billion deal
The Algorithmic Ad Monster Cometh for Podcasts
The Algorithmic Ad Monster Cometh for Podcasts
Trying to move podcasts to web-like “industry standard advertising” is worse than violating the spirit of *If it ain’t broke don’t fix it* — this is breaking something that definitely works for something we know doesn’t.
·daringfireball.net·
The Algorithmic Ad Monster Cometh for Podcasts
Where the Intention Economy Beats the Attention Economy
Where the Intention Economy Beats the Attention Economy
There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention…
·blogs.harvard.edu·
Where the Intention Economy Beats the Attention Economy